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The Citizen Machine: Governing by Television in 1950s America by Anna McCarthy
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- Buy it nowThe Citizen Machine: Governing by Television in 1950s America by Anna McCarthy
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Located in: Sparks, Nevada, United States
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eBay item number:364209906746
Item specifics
- Condition
- Book Title
- The Citizen Machine: Governing by Television in 1950s America
- Publication Date
- 2013-03-31
- Pages
- 349
- ISBN
- 9781479881345
- Subject Area
- Political Science, Performing Arts, Technology & Engineering, Business & Economics, History
- Publication Name
- Citizen Machine : Governing by Television in 1950s America
- Publisher
- New York University Press
- Item Length
- 8.9 in
- Subject
- Television / History & Criticism, Television / General, Television & Video, General, United States / General, Advertising & Promotion
- Publication Year
- 2013
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 16 Oz
- Item Width
- 6 in
- Number of Pages
- 349 Pages
About this product
Product Identifiers
Publisher
New York University Press
ISBN-10
1479881341
ISBN-13
9781479881345
eBay Product ID (ePID)
150595785
Product Key Features
Number of Pages
349 Pages
Publication Name
Citizen Machine : Governing by Television in 1950s America
Language
English
Publication Year
2013
Subject
Television / History & Criticism, Television / General, Television & Video, General, United States / General, Advertising & Promotion
Type
Textbook
Subject Area
Political Science, Performing Arts, Technology & Engineering, Business & Economics, History
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
16 Oz
Item Length
8.9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
Reviews
"McCarthy has written about an aspect of the 'golden age of television' seldom detailed in histories of early television. This is the story of how some of the largest American commercial corporations of the 1950s used the new medium of television not with the sole intent of advertising their products but to effect social reform on television viewers in order to create 'good citizens.' Highly recommended." - Choice, "McCarthy has written about an aspect of the 'golden age of television' seldom detailed in histories of early television. This is the story of how some of the largest American commercial corporations of the 1950s used the new medium of television not with the sole intent of advertising their products but to effect social reform on television viewers in order to create 'good citizens.' Highly recommended." - Choice ,, In this engaging and original study, Anna McCarthy examines the high civic hopes once held for U.S. commercial television by the liberal social, political, and business elites who made up the & governing classes., "In this engaging and original study, Anna McCarthy examines the high civic hopes once held for U.S. commercial television by the liberal social, political, and business elites who made up the 'governing classes.'" - Journal of American History, "McCarthy has written about an aspect of the 'golden age of television' seldom detailed in histories of early television. This is the story of how some of the largest American commercial corporations of the 1950s used the new medium of television not with the sole intent of advertising their products but to effect social reform on television viewers in order to create 'good citizens.' Highly recommended." Choice" In this engaging and original study, Anna McCarthy examines the high civic hopes once held for U.S. commercial television by the liberal social, political, and business elites who made up the 'governing classes.'" Journal of American History, "In this engaging and original study, Anna McCarthy examines the high civic hopes once held for U.S. commercial television by the liberal social, political, and business elites who made up the 'governing classes.'"- Journal of American History ,, "McCarthy has written about an aspect of the 'golden age of television' seldom detailed in histories of early television. This is the story of how some of the largest American commercial corporations of the 1950s used the new medium of television not with the sole intent of advertising their products but to effect social reform on television viewers in order to create 'good citizens.' Highly recommended." - Choice ,, "In this engaging and original study, Anna McCarthy examines the high civic hopes once held for U.S. commercial television by the liberal social, political, and business elites who made up the 'governing classes.'" - Journal of American History ,, McCarthy has written about an aspect of the & golden age of television seldom detailed in histories of early television. This is the story of how some of the largest American commercial corporations of the 1950s used the new medium of television not with the sole intent of advertising their products but to effect social reform on television viewers in order to create & good citizens. Highly recommended, "McCarthy has written about an aspect of the 'golden age of television' seldom detailed in histories of early television. This is the story of how some of the largest American commercial corporations of the 1950s used the new medium of television not with the sole intent of advertising their products but to effect social reform on television viewers in order to create 'good citizens.' Highly recommended." Choice "In this engaging and original study, Anna McCarthy examines the high civic hopes once held for U.S. commercial television by the liberal social, political, and business elites who made up the 'governing classes.'" Journal of American History
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
302.23/45097309045
Synopsis
At the dawn of television in the early 1950s, a broad range of powerful groups and individuals--from prominent liberal intellectuals to massive corporations--saw in TV a unique capacity to influence the American masses, shaping (in the words of the American philosopher Mortimer Adler) "the ideas that should be in every citizen's mind." Formed in the shadow of the Cold War--amid the stirrings of the early civil rights movement--the potential of television as a form of unofficial government inspired corporate executives, foundation officers, and other influential leaders to approach TV sponsorship as a powerful new avenue for shaping the course of American democracy. In this compelling political history of television's formative years, media historian Anna McCarthy goes behind the scenes to bring back into view an entire era of civic-minded programming and the ideas about democratic agency from which it sprang. Based on pathbreaking archival work, The Citizen Machine poses entirely new questions about the political significance of television. At a time when TV broadcasting is in a state of crisis, and new media reform movements have entered political culture, here is an original and thought-provoking history of the assumptions that have profoundly shaped not only television but our understanding of American citizenship itself., At the dawn of television in the early 1950s, a broad range of powerful groups and individuals-from prominent liberal intellectuals to massive corporations-saw in TV a unique capacity to influence the American masses, shaping (in the words of the American philosopher Mortimer Adler) "the ideas that should be in every citizen's mind." Formed in the shadow of the Cold War-amid the stirrings of the early civil rights movement-the potential of television as a form of unofficial government inspired corporate executives, foundation officers, and other influential leaders to approach TV sponsorship as a powerful new avenue for shaping the course of American democracy. In this compelling political history of television's formative years, media historian Anna McCarthy goes behind the scenes to bring back into view an entire era of civic-minded programming and the ideas about democratic agency from which it sprang. Based on pathbreaking archival work, The Citizen Machine poses entirely new questions about the political significance of television. At a time when TV broadcasting is in a state of crisis, and new media reform movements have entered political culture, here is an original and thought-provoking history of the assumptions that have profoundly shaped not only television but our understanding of American citizenship itself.
Copyright Date
2013
ebay_catalog_id
4
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Sparks, Nevada, United States
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| US $5.50 (approx EUR 5.13) | United States | Expedited Shipping | Estimated between Fri, 28 Jun and Wed, 3 Jul to 43230 |
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