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Bad Company: Behind the Corporate Mask

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Very Good
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Located in: Rossendale, United Kingdom
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eBay item number:364364989696
Last updated on 14 May, 2024 04:06:22 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Book Title
Bad Company: Behind the Corporate Mask
Genre
Politics & government
ISBN
9780755101511
Publication Year
2001
Type
Textbook
Format
Paperback
Subject Area
Organizational Sociology
Language
English
Publication Name
Bad Company: Behind the Corporate Mask
Item Height
235mm
Author
Richard Milton
Publisher
House of Stratus
Item Width
155mm
Subject
Government
Number of Pages
199 Pages

About this product

Product Information

The most famous corporations in the world recline at their peril on the analyst's couch in Richard Milton's unique book. Providing insights into corporate behaviour and relationships with the public, based on the premise that companies operate from motives of which they are scarcely consciously aware, Milton uses memorable case studies to demonstrate which companies are sick and how they can be treated. Discover the truth about how Coca Cola changed its taste, how McDonalds silenced its critics, how the Secret Service blew its own cover, how Perrier lost its mystique and how Hoover got 'sucked in'. Learn how to diagnose the healthy corporation from the sick with an invaluable points scoring system that will leave you in no doubt as to whom you can trust. Whether you own or work for a Bad Company, or bank on their product, this book is for you.

Product Identifiers

Publisher
House of Stratus
ISBN-13
9780755101511
eBay Product ID (ePID)
87074981

Product Key Features

Subject Area
Organizational Sociology
Author
Richard Milton
Publication Name
Bad Company: Behind the Corporate Mask
Format
Paperback
Language
English
Subject
Government
Publication Year
2001
Type
Textbook
Number of Pages
199 Pages

Dimensions

Item Height
235mm
Item Width
155mm

Additional Product Features

Title_Author
Richard Milton
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Revival Books Ltd
Revival Books
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire
BB4 7NX
United Kingdom
Show contact information
:enohP70272260710
:liamEku.oc.skooblaviver@skoob
Value added tax number:
  • GB 901578627
Trade registration number:
  • 07693718
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