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Bad Company: Behind the Corporate Mask
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Located in: Rossendale, United Kingdom
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Estimated between Thu, 30 May and Mon, 17 Jun to 43230
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eBay item number:364364989696
Item specifics
- Condition
- Book Title
- Bad Company: Behind the Corporate Mask
- Genre
- Politics & government
- ISBN
- 9780755101511
- Publication Year
- 2001
- Type
- Textbook
- Format
- Paperback
- Subject Area
- Organizational Sociology
- Language
- English
- Publication Name
- Bad Company: Behind the Corporate Mask
- Item Height
- 235mm
- Publisher
- House of Stratus
- Item Width
- 155mm
- Subject
- Government
- Number of Pages
- 199 Pages
About this product
Product Information
The most famous corporations in the world recline at their peril on the analyst's couch in Richard Milton's unique book. Providing insights into corporate behaviour and relationships with the public, based on the premise that companies operate from motives of which they are scarcely consciously aware, Milton uses memorable case studies to demonstrate which companies are sick and how they can be treated. Discover the truth about how Coca Cola changed its taste, how McDonalds silenced its critics, how the Secret Service blew its own cover, how Perrier lost its mystique and how Hoover got 'sucked in'. Learn how to diagnose the healthy corporation from the sick with an invaluable points scoring system that will leave you in no doubt as to whom you can trust. Whether you own or work for a Bad Company, or bank on their product, this book is for you.
Product Identifiers
Publisher
House of Stratus
ISBN-13
9780755101511
eBay Product ID (ePID)
87074981
Product Key Features
Subject Area
Organizational Sociology
Publication Name
Bad Company: Behind the Corporate Mask
Format
Paperback
Language
English
Subject
Government
Publication Year
2001
Type
Textbook
Number of Pages
199 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Revival Books Ltd
Revival Books
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire
BB4 7NX
United Kingdom
Value added tax number:
- GB 901578627
Trade registration number:
- 07693718
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Seller assumes all responsibility for this listing.
eBay item number:364364989696
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Rossendale, United Kingdom
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Seller Feedback (2,401,243)
b***n (20)- Feedback left by buyer.
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Tutto Ok !
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Thanks
w***6 (186)- Feedback left by buyer.
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Superfast delivery! Book well packaged and in great condition. Thanks so much 😀