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Strategic Design by Giulia Calabretta, Gerda Gemser, Ingo Karpen
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- Buy it nowStrategic Design by Giulia Calabretta, Gerda Gemser, Ingo Karpen
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Located in: Oxford, Oxfordshire, United Kingdom
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eBay item number:364405143267
Item specifics
- Condition
- Book Title
- Strategic Design
- ISBN
- 9789063694456
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Strategic Design: 8 Essential Practices Every Strategic Designer Must Master
- Item Height
- 244mm
- Publisher
- Bis Publishers B.V.
- Item Width
- 193mm
- Subject
- Business
- Item Weight
- 650g
- Number of Pages
- 228 Pages
About this product
Product Information
Design professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this strategic role, design professionals need to master a set of strategic practices - i.e., routinized strategic actions and ways of working. However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. In this book we provide an overview of these practices, of tools supporting these practices, and of case examples in which companies and designers have effectively used these practices. This book will help design professionals to become familiar with effective practices and tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools. The cases in this book will refer to companies of different size and age, operating locally or globally, and offering products and/ or services. It will be aimed at design professionals who are or want to be involved in innovation on a strategic level (e.g, co-development of design briefs, innovation portfolio management, growth strategy, business model innovation). These design professionals might be working for design/innovation consultancies or as design/innovation managers within a company.
Product Identifiers
Publisher
Bis Publishers B.V.
ISBN-13
9789063694456
eBay Product ID (ePID)
224634877
Product Key Features
Publication Name
Strategic Design: 8 Essential Practices Every Strategic Designer Must Master
Format
Paperback
Language
English
Subject
Business
Publication Year
2016
Type
Textbook
Number of Pages
228 Pages
Dimensions
Item Height
244mm
Item Width
193mm
Item Weight
650g
Additional Product Features
Country/Region of Manufacture
Netherlands
Item description from the seller
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WATERSTONE S BOOKSELLER LIMITED
Euan Hirst
Waterstones
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Name & Registered Office: Blackwell Ltd 50 Broad Street Oxford OX1 3BQ
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- 00610095
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CRN Number:
- 00610095
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eBay item number:364405143267
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