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Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Makin
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- Buy it nowMarketing Metrics: A Guide to Measuring Marketing Performance for Decision-Makin
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Located in: Fairfield, Ohio, United States
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eBay item number:364465024319
Item specifics
- Condition
- ISBN-13
- 9781793538321
- Type
- Textbook
- Publication Name
- Marketing Metrics : a Guide to Measuring Marketing Performance for Decision-Making
- ISBN
- 9781793538321
- Publication Year
- 2023
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5in
- Item Length
- 10in
- Publisher
- Cognella, Inc.
- Item Width
- 8in
- Item Weight
- 16.5 Oz
- Number of Pages
- 232 Pages
About this product
Product Information
Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making provides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the trajectory of business decisions within their company or organization. The book introduces metrics and related topics involved in measuring marketing performance. Opening chapters provide readers with an introduction to marketing metrics and describe the different sources of data available to marketers. Additional chapters address metrics that gauge the health of a firm's marketing function, such as growth rate, market share, relative market share, and net promoter score, as well as the relationships between price, costs, and profit. Students learn how to evaluate customer relationships, how marketing efforts can affect sales, and the ins and outs of online marketing, e-commerce, and email marketing. The topics of social media marketing, Google Analytics, and practices and technology tools for presenting information are included. Throughout the text, students learn how to calculate metrics and then how to convert that data into valuable knowledge and powerful decision-making. Developed to provide future marketing professionals with a foundational guide to assessment, Marketing Metrics is an ideal textbook for courses and programs in marketing and advertising.
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1793538328
ISBN-13
9781793538321
eBay Product ID (ePID)
20065562994
Product Key Features
Publication Name
Marketing Metrics : a Guide to Measuring Marketing Performance for Decision-Making
Format
Trade Paperback
Language
English
Publication Year
2023
Type
Textbook
Number of Pages
232 Pages
Dimensions
Item Length
10in
Item Height
0.5in
Item Width
8in
Item Weight
16.5 Oz
Additional Product Features
Topic
Marketing / Direct, Advertising & Promotion
Intended Audience
Scholarly & Professional
Genre
Business & Economics
Item description from the seller
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Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
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eBay item number:364465024319
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