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Marketing Channels by Bert Rosenbloom (2011, Hardcover, Revised edition)
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- Buy it nowMarketing Channels by Bert Rosenbloom (2011, Hardcover, Revised edition)
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Item specifics
- Condition
- Subject
- Marketing / General, General
- ISBN
- 9780324316988
- Subject Area
- Business & Economics
- Publication Name
- Marketing Channels
- Publisher
- Cengage South-Western
- Item Length
- 10.2 in
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1 in
- Features
- Revised
- Item Weight
- 49.7 Oz
- Item Width
- 8.2 in
- Number of Pages
- 696 Pages
About this product
Product Information
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0324316984
ISBN-13
9780324316988
eBay Product ID (ePID)
57152641
Product Key Features
Number of Pages
696 Pages
Language
English
Publication Name
Marketing Channels
Publication Year
2011
Subject
Marketing / General, General
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
49.7 Oz
Item Length
10.2 in
Item Width
8.2 in
Additional Product Features
Edition Number
8
Dewey Edition
21
Reviews
"The content is exactly on target and follows a logical, organized flow ? the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University, "The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University, "The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it." -- Stephanie Bibb, Chicago State University
Target Audience
College Audience
Dewey Decimal
658.8'4
Edition Description
Revised Edition
Table of Content
Part I: MARKETING CHANNEL SYSTEMS. 1. Marketing Channel Concepts. 2. Marketing Channel Participants. 3. The Environment of Marketing Channels. 4. Behavioral Processes in Marketing Channels. Part II: DEVELOPING THE MARKETING CHANNEL. 5. Strategy in Marketing Channels. 6. Designing Marketing Channels. 7. Selecting Channel Partners. 8. Target Markets and Channel Design Strategy. Part III: MANAGING MARKETING CHANNELS. 9. Motivating the Channel Members. 10. Product Issues in Channel Management. 11. Pricing Issues in Channel Management. 12. Promotion in Marketing Channels. 13. Logistics and Supply Chain Management in Marketing Channels. 14. Evaluating Channel Member Performance. Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS. 15. Online Channel Systems and Management. 16. Franchise Marketing Channels. 17. Marketing Channels for Services. 18. Global Marketing Channels. Part V: CASES.
Copyright Date
2012
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364603314218
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