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International Direct Marketing: Principles, Best Practices, Marketing Facts by M
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- Buy it nowInternational Direct Marketing: Principles, Best Practices, Marketing Facts by M
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eBay item number:364691960617
Item specifics
- Condition
- ISBN-13
- 9783540396314
- Book Title
- International Direct Marketing
- ISBN
- 9783540396314
- Subject Area
- Business & Economics
- Publication Name
- International Direct Marketing : Principles, Best Practices, Marketing Facts
- Item Length
- 9.3 in
- Publisher
- Springer Berlin / Heidelberg
- Subject
- Marketing / General, Management, Marketing / Direct
- Publication Year
- 2007
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Width
- 6.1 in
- Item Weight
- 24.7 Oz
- Number of Pages
- Xxv, 326 Pages
About this product
Product Information
Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication. This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.
Product Identifiers
Publisher
Springer Berlin / Heidelberg
ISBN-10
3540396314
ISBN-13
9783540396314
eBay Product ID (ePID)
57033619
Product Key Features
Publication Name
International Direct Marketing : Principles, Best Practices, Marketing Facts
Format
Hardcover
Language
English
Subject
Marketing / General, Management, Marketing / Direct
Publication Year
2007
Type
Textbook
Subject Area
Business & Economics
Number of Pages
Xxv, 326 Pages
Dimensions
Item Length
9.3 in
Item Width
6.1 in
Item Weight
24.7 Oz
Additional Product Features
LCCN
2007-934291
Intended Audience
Scholarly & Professional
Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Reviews
From the reviews:"The book has become the widely recognized benchmark in international direct marketing. … this book is of great use to decision-makers who seek best-practice guidance on their way into new markets. Specialist authors share their expertise, while professionals provide an inside look at successful marketing projects. … It's the kind of book that the industry has been waiting for. Agencies will benefit from information on direct marketing attitudes across 24 countries and data on how advertising is perceived by consumers in certain countries." (Dr. Ramesh A. Lakshmi-Ratan, www.dmi-news.com, December, 2007), From the reviews: "The book has become the widely recognized benchmark in international direct marketing. ... this book is of great use to decision-makers who seek best-practice guidance on their way into new markets. Specialist authors share their expertise, while professionals provide an inside look at successful marketing projects. ... It's the kind of book that the industry has been waiting for. Agencies will benefit from information on direct marketing attitudes across 24 countries and data on how advertising is perceived by consumers in certain countries." (Dr. Ramesh A. Lakshmi-Ratan, www.dmi-news.com, December, 2007)
Table of Content
Principles.- Borderless direct marketing? Status quo, trends and outlook.- Checklist for your international direct marketing.- Best practice.- Global planning to pinpoint local targets.- A successful departure from the beaten track.- International dialog for successful acquisition of new customers.- Segment-specific ethnomarketing.- The HP HypeGallery.- Robinson lists for efficient direct marketing.- Marketing facts.- International dialog marketing: Consumer trends.- China.- Hong Kong.- Japan.- Singapore.- Australia.- New Zealand.- USA.- Austria.- Belgium.- France.- Germany.- Great Britain.- Italy.- The Netherlands.- Spain.- Switzerland.- Denmark.- Finland.- Norway.- Sweden.- Czech Republic.- Hungary.- Poland.- Slovakia.
Copyright Date
2007
Dewey Decimal
658.84
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
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eBay item number:364691960617
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Item location:
Fairfield, Ohio, United States
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