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Neuromarketing For Dummies by Steidl, Peter, Pohlmann, Andrew, Genco, Stephen, N
£15.22
ApproximatelyEUR 18.14
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New
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Located in: Leicester, United Kingdom
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eBay item number:364732889920
Item specifics
- Condition
- Book Title
- Neuromarketing For Dummies
- ISBN
- 9781118518588
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Neuromarketing for Dummies
- Item Height
- 233 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Business
- Item Weight
- 748 g
- Item Width
- 191 mm
- Number of Pages
- 384 Pages
About this product
Product Information
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118518588
eBay Product ID (ePID)
156663609
Product Key Features
Number of Pages
384 Pages
Language
English
Publication Name
Neuromarketing for Dummies
Publication Year
2013
Subject
Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
233 mm
Item Weight
748 g
Item Width
191 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
The Monster Bookshop Ltd
Monster Bookshop
Unit 4-6 Victoria Buildings
Saddington Road
Fleckney
Leicestershire
LE8 8AW
United Kingdom
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- 07860645
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CRN Number:
- 07860645
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