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Selling the Invisible: A Field Guide to Modern Marketing

Condition:
Very Good
Price:
£5.30
ApproximatelyEUR 6.24
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£8.80 (approx EUR 10.35) Standard Delivery. See detailsfor postage
Located in: Rossendale, United Kingdom
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eBay item number:364782800508
Last updated on 25 May, 2024 17:38:29 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Book Title
Selling the Invisible: A Field Guide to Modern Marketing
Genre
Business strategy
ISBN
9780752821030
Publication Year
1999
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Selling the Invisible: a Field Guide to Modern Marketing
Item Height
205mm
Author
Harry Beckwith
Publisher
Orion Publishing Group
Item Width
141mm
Subject
Marketing, Business
Item Weight
434g
Number of Pages
272 Pages

About this product

Product Information

Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.

Product Identifiers

Publisher
Orion Publishing Group
ISBN-13
9780752821030
eBay Product ID (ePID)
91932225

Product Key Features

Author
Harry Beckwith
Publication Name
Selling the Invisible: a Field Guide to Modern Marketing
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
1999
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
205mm
Item Width
141mm
Item Weight
434g

Additional Product Features

Title_Author
Harry Beckwith
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Revival Books Ltd
Revival Books
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire
BB4 7NX
United Kingdom
Show contact information
:enohP70272260710
:liamEku.oc.skooblaviver@skoob
Value added tax number:
  • GB 901578627
Trade registration number:
  • 07693718
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Delivery time
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Communication
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Registered as a business seller

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Case had a small but still clearly noticeable amount of brown goo/cruft on it. Feels like it could stick to other cases in the shelf! As the disk itself and cover were flawless though, and the price very fair, I’ll overlook this issue and swap the case to a clean one.