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Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand by
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Located in: Ohio, United States
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eBay item number:364796510027
Item specifics
- Condition
- ISBN-13
- 9780470487532
- Book Title
- Pharmaceutical Lifecycle Management
- ISBN
- 9780470487532
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
- Item Height
- 243mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 161mm
- Subject
- Marketing, Business
- Item Weight
- 690g
- Number of Pages
- 412 Pages
About this product
Product Information
A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can and must do to get the most out of their brands. Offering a truly immersive introduction to LCM options for pharmaceuticals, the book incorporates numerous real-life case studies that demonstrate successful and failed lifecycle management initiatives, explaining the key takeaway of each example. Filled with practical information on the process of actually writing and presenting an LCM plan, as well as how to link corporate, portfolio, and individual brand strategies, the book also offers a look ahead to predict which LCM strategies will continue to be effective in the future. While the development of new drugs designed to address unmet patient needs remains the single most important goal of any pharmaceutical company, effective LCM is invaluable for getting the greatest possible value from existing brands. Pharmaceutical Lifecycle Management walks you through the process step by step, making it indispensable reading for pharmaceutical executives and managers, as well as anyone working in the fields of drug research, development, and regulation.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470487532
eBay Product ID (ePID)
113930605
Product Key Features
Publication Name
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
412 Pages
Dimensions
Item Height
243mm
Item Width
161mm
Item Weight
690g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
ABC Books Ltd
Unit 2D
Gatwick Gate Industrial Estate
Crawley, Lowfield Heath
London
RH11 0TG
United Kingdom
Value added tax number:
- GB 324767388
Trade registration number:
- 05034144
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eBay item number:364796510027
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| Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
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