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Eye Tracking: A comprehensive guide to methods and measures by Kenneth Holmqvist
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- Buy it nowEye Tracking: A comprehensive guide to methods and measures by Kenneth Holmqvist
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Located in: Calgary, Alberta, Canada
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eBay item number:364815164399
Item specifics
- Condition
- ISBN-13
- 9780199697083
- Book Title
- Eye Tracking
- ISBN
- 9780199697083
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Eye Tracking : a Comprehensive Guide to Methods and Measures
- Item Height
- 1.4in
- Item Length
- 10in
- Publisher
- Oxford University Press, Incorporated
- Item Width
- 7.1in
- Item Weight
- 38.5 Oz
- Number of Pages
- 560 Pages
About this product
Product Information
We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounterEye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data.This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations describedin Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis.For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199697086
ISBN-13
9780199697083
eBay Product ID (ePID)
110978747
Product Key Features
Publication Name
Eye Tracking : a Comprehensive Guide to Methods and Measures
Format
Hardcover
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
560 Pages
Dimensions
Item Length
10in
Item Height
1.4in
Item Width
7.1in
Item Weight
38.5 Oz
Additional Product Features
Lc Classification Number
Qp477.5
Reviews
"This practical book discusses both theoretical concepts and experimental design, showing how data samples can be converted into meaningful representations (i.e. fixations and saccades) using various algorithms. This is a reference that should be in the library of researchers in this field." --DOODY'S, "This practical book discusses both theoretical concepts and experimental design, showing how data samples can be converted into meaningful representations (i.e. fixations and saccades) using various algorithms. This is a reference that should be in the library of researchers in this field." -- DOODY'S, This practical book discusses both theoretical concepts and experimental design, showing how data samples can be converted into meaningful representations (i.e. fixations and saccades) using various algorithms. This is a reference that should be in the library of researchers in this field.
Table of Content
1. IntroductionTechnical and Methodological Skills2. Eye-tracking hardware and its properties3. From vague idea to experimental design4. Data recordingDetecting Events and Building Representations5. Estimating oculomotor events from raw data samples6. Areas of interest7. Attention maps-scientific tools or fancy visualisations?8. Scan paths-theoretical principles and practical application9. Auxiliary data III: Events and representationsMeasures10. Movement measures11. Position measures12. Numerosity measures13. Latency and distance measures14. What are eye movement measures and how can they be harnessed?
Copyright Date
2011
Topic
Neuroscience, Ophthalmology
Lccn
2011-026837
Dewey Decimal
612.8/4
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Medical
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Premier Books LLC
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United States
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eBay item number:364815164399
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a***m (10)- Feedback left by buyer.
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they came in good condition and was super excited sense i’m from Alabama
a***m (10)- Feedback left by buyer.
Past month
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they came in good condition and was super excited sense i’m from Alabama
s***2 (16)- Feedback left by buyer.
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Was scared to see all the negative reviews, but the book came in great condition, and is new as described. A very rare book to find for such an affordable rate. You would think it’s too good to be true, but this seller came through! arrived in about 2 weeks.
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