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5 Books Set By Robert Greene Paperback
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- Buy it now5 Books Set By Robert Greene Paperback
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Located in: Huntingdon Valley, Pennsylvania, United States
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eBay item number:364828450787
Item specifics
- Condition
- ISBN
- 9780465055715
- Publication Year
- 2013
- Format
- Trade Paperback
- Language
- English
- Book Title
- Design of Everyday Things Indian Ed : Revised and Expanded Edition
- Features
- Revised
- Publisher
- Basic Books
- Genre
- Design, Psychology, Business & Economics
- Topic
- Industries / Retailing, Product, Applied Psychology
- Number of Pages
- 368 Pages
About this product
Product Information
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious--even liberating--book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
Product Identifiers
Publisher
Basic Books
ISBN-10
0465055710
ISBN-13
9780465055715
eBay Product ID (ePID)
237587996
Product Key Features
Book Title
Design of Everyday Things Indian Ed : Revised and Expanded Edition
Format
Trade Paperback
Language
English
Features
Revised
Topic
Industries / Retailing, Product, Applied Psychology
Publication Year
2013
Genre
Design, Psychology, Business & Economics
Number of Pages
368 Pages
Additional Product Features
Edition Description
Revised Edition
Target Audience
Trade
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364828450787
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