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Essentials of Marketing Research - Paperback, by Babin Barry J.-7th Edition
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eBay item number:364856320447
Item specifics
- Condition
- Series
- Essentials Of Marketing
- Subject Area
- Consumerism, Data Analysis, Organizational Sociology
- Book Title
- Essentials of Marketing Research
- Educational Level
- Adult & Further Education
- Personalized
- No
- Country/Region of Manufacture
- United States
- Subject
- Marketing
- ISBN
- 9780357033937
- Publication Year
- 2018
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Essentials of Marketing Research
- Item Height
- 1.1in
- Item Length
- 10.8in
- Publisher
- Cengage Learning
- Item Width
- 8.5in
- Item Weight
- 37.6 Oz
- Number of Pages
- Xxii, 490 Pages
About this product
Product Information
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357033930
ISBN-13
9780357033937
eBay Product ID (ePID)
14038283455
Product Key Features
Publication Name
Essentials of Marketing Research
Format
Trade Paperback
Language
English
Publication Year
2018
Type
Textbook
Number of Pages
Xxii, 490 Pages
Dimensions
Item Length
10.8in
Item Height
1.1in
Item Width
8.5in
Item Weight
37.6 Oz
Additional Product Features
Lc Classification Number
Hf5415.2.Z537 2019
Edition Number
7
Table of Content
Part 1: INTRODUCTION.1.The Role of Marketing Research.2. Harnessing Big Data into Better Decisions.3. The Marketing Research Process.4. The Human Side of Marketing Research: Organizational and Ethical Issues.Part II: DESIGNING RESEARCH STUDIES.5. Qualitative Research Tools.6. Secondary Data Research in a Digital Age.7. Survey Research.8. Observation.9. Conducting Marketing Experiments.Part III: MEASUREMENT.10. Measurement and Attitude Scaling.11. Questionnaire Design.Part IV: SAMPLING AND STATISTICAL THEORY.12. Sampling Designs and Sampling Procedures.13. Big Data Basics: Describing Samples and Populations.Park V: BASIC DATA ANALYTICS.14. Basic Data Analysis.15. Testing for Differences between Groups and for Predictive Relationships.16. Communicating Research Results.Part VI: MARKETING ANALYTICS TOOLS.17. Beyond the Basics in Basic Data Analysis.18. Advanced Topics in Linear Analytics.19. Testing Hypotheses with GLM Procedures.20. Introducing Multivariate Data Analysis.21. Multivariate Data Analysis: Analytics with Interdependence Techniques.22. Primer on Structural Equations Modeling.Part VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES.Comprehensive CasesAppendix: Statistical Tables.
Copyright Date
2019
Topic
Marketing / General, Marketing / Research
Lccn
2018-941314
Dewey Decimal
658.8/3
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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eBay item number:364856320447
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