Picture 1 of 1
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmenta
Condition:
Postage:
Located in: Calgary, Alberta, Canada
Delivery:
Estimated between Wed, 12 Jun and Fri, 21 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 98.2% positive Feedback
Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:364873441545
Item specifics
- Condition
- ISBN-13
- 9781412909235
- Book Title
- Nonprofit Marketing
- ISBN
- 9781412909235
- Publication Year
- 2006
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Nonprofit Marketing : Marketing Management for Charitable and Nongovernmental Organizations
- Item Height
- 1.1in
- Item Length
- 9.7in
- Publisher
- SAGE Publications, Incorporated
- Item Width
- 7.9in
- Item Weight
- 28 Oz
- Number of Pages
- 384 Pages
About this product
Product Information
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1412909236
ISBN-13
9781412909235
eBay Product ID (ePID)
48633129
Product Key Features
Publication Name
Nonprofit Marketing : Marketing Management for Charitable and Nongovernmental Organizations
Format
Hardcover
Language
English
Publication Year
2006
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Length
9.7in
Item Height
1.1in
Item Width
7.9in
Item Weight
28 Oz
Additional Product Features
Lc Classification Number
Hf5415.N65 2006
Table of Content
Part I -- Marketing ManagementChapter 1 -- Introduction to Nonprofit Marketing Dimensions of Nonprofit Marketing Importance of Nonprofit Sector Types of Nonprofit Organizations Challenges Faced by the Nonprofit Sector Adoption of Marketing Approach Current Issues Books Organization - Barry OMahoney and Michael PolonskyChapter 2 -- Setting the Path of the Nonprofit Organization: Mission Focus, Strategic Objectives, Differentiation, Positioning, Unique Value Proposition, Segmentation Mission - Defining a Focus and Scope Strategic Objectives to Achieve the Organization's Mission Differentiation Positioning Unique Value Proposition Branding SegmentationChapter 3 -- Research in Nonprofit Organizations Publics of Nonprofits Orientations of Nonprofits Why Nonprofits Must Do Research Where Research Fits Into a Nonprofit's MIS The Research ProcessChapter 4 -- Strategic Market Analysis and Planning for Public and Nonprofit Organizations Defining Strategic Marketing, Planning, and Management The Importance of Marketing Analysis and Planning The Interrelatedness of Marketing Topics The Basic Strategic Market Analysis Process Potential Areas of Change That May Affect Strategic Planning Three Planning Situations Why is Strategic Planning Based in Marketing Theory? Organizational Culture, Values and Approach to Management Impacts Planning When Market-Based Strategic Planning Is Most ImportantChapter 5 -- Offers in Nonprofit Organizations: Product and Place Offers in Nonprofit Organizations The Nonprofit Marketing Mix Identifying the Offer in Nonprofit Organizations The Five Levels of an Offer Offer Classification Managing Nonprofit Offers Nonprofit Offer Development Managing Nonprofit DistributionChapter 6 -- Offers in Nonprofit Organizations: Promotion and Price Promotion -Marketing Communication Promotion Objectives The Promotional Mix Prices in Nonprofit Organizations Nonmonetary Prices of Nonprofit OffersPart II -- MARKETING TO DONORS AND VOLUNTEERS Chapter 7 -- Direct Marketing Tactics Importance of Direct Marketing Types of Direct Marketing Characteristics of Direct Marketing Developing a Direct Marketing Program Ethical Issues Managerial Issues Online FundraisingChapter 8 -- Strategic Approaches to Attracting Major Gifts Major Gifts from Individual Donors A Nonprofit's Largest Donors Seeing Through the Eyes of the Potential Donor The "Potential Major-Gift Information File" Traditional Tactics for Major-Gift Fund-Raising The Individual Major-Gift Donor Profile Tasks Related to Effective Nonprofit Major-Gift Development The "Close" - Asking for the Major Gift Alternative Major-Gift Formats for Prospect ConsiderationChapter 9 -- Special Events in the Nonprofit Sector Special Events: Definition, Rationale, Planning and Design Scope of Events in the Nonprofit Sector Objectives of Special Events Strategic Issues in Producing Special Events Managing Special Events Marketing and Promoting Special Events Evaluating Special EventsChapter 10 -- Marketing to Volunteers Importance of Volunteers Classifying Volunteers Understanding Volunteer Motivations Marketing to Potential Volunteers Virtual VolunteeringPart III -- SPECIAL TOPICSChapter 11 -- Social Marketing Introduction Changing Public Behavior Social Marketing Plan Issues Marketing: Changing Public Policy Involvement of the Business SectorChapter 12 -- Cause-Related Marketing and Other Collaborations with the Business Sector Importance of Collaborating with the Business Sector Cost and Benefits Different Types of Relationships with Businesses Setting Objectives Finding a Corporate partner Managing the Relationship Model of Consumer Responses to CampaignIndex
Copyright Date
2006
Topic
Marketing / General, Nonprofit Organizations & Charities / General
Lccn
2005-027277
Dewey Decimal
658.8
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:364873441545
Postage and packaging
Item location:
Calgary, Alberta, Canada
Posts to:
Worldwide
Excludes:
APO/FPO, Alaska/Hawaii, Belarus, Kuwait, Macedonia, Morocco, Qatar, Russian Federation, Saudi Arabia, US Protectorates, Ukraine
| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Wed, 12 Jun and Fri, 21 Jun to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 10 working days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #364873441545
Sales tax for an item #364873441545
Seller collects sales tax/VAT for items dispatched to the following states:
| County | VAT rate |
|---|
Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 30 days | Money back | Buyer pays for return postage |
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (1,023,697)
j***j (53)- Feedback left by buyer.
Past month
Verified purchase
Arrived on time and very nicely packaged.
n***a (724)- Feedback left by buyer.
Past month
Verified purchase
great buy and nicely packaged.
o***o (1305)- Feedback left by buyer.
Past month
Verified purchase
Good ebayer
More to explore:
- Marketing Adult Learning & University Books,
- Marketing Adult Learning & University Textbook,
- Marketing Dictionaries & Reference Books,
- Marketing Non-Fiction Hardcover Books,
- Marketing Dictionaries & Reference Books in English,
- Non-Fiction Marketing Fiction & Non-Fiction Books,
- Oxford University Press Marketing Adult Learning & University Books,
- Non-Fiction For Dummies Marketing Fiction & Non-Fiction Books,
- People Management Magazines,
- Adult Learning and University Management Book