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Exploring Corporate Strategy: Text and Cases,Gerry Johnson, Ke ,.978013525635
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- Buy it nowExploring Corporate Strategy: Text and Cases,Gerry Johnson, Ke ,.9780135256350
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Item specifics
- Condition
- ISBN
- 9780135256350
- EAN
- 9780135256350
- Publication Year
- 1997
- Type
- Textbook
- Format
- Paperback
- Publication Name
- Exploring Corporate Strategy: Text and Cases
- Item Height
- 235mm
- Publisher
- Pearson Education The Limited
- Item Width
- 178mm
- Subject
- Business
- Item Weight
- 1325g
- Number of Pages
- 736 Pages
About this product
Product Information
This book brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy. Features include: an approach based on economic analysis and planning, and organizational decision-making within a social, political and cultural process; a strongly European/international perspective, with more than 60 company illustrations; an integrated treatment of the cultural context of strategy; coverage of the increasingly important issues of power and process of strategy, formulation and change; a case section comprising 17 studies. The text includes diagrams of key frameworks, chapter introductions, end-of-section work assignments, references and key readings. Features new to the fourth edition include: competences, core competences and links to the value chain; bases of stategy at corporate and business level; global aspects of strategic management; corporate parenting and control; strategic architecture; networks, allians and virtual organizations; the strategic importance of information; and mechanisms of strategic change.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780135256350
eBay Product ID (ePID)
88816276
Product Key Features
Publication Name
Exploring Corporate Strategy: Text and Cases
Format
Paperback
Subject
Business
Publication Year
1997
Type
Textbook
Number of Pages
736 Pages
Dimensions
Item Height
235mm
Item Width
178mm
Item Weight
1325g
Additional Product Features
Country/Region of Manufacture
United Kingdom
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