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Buy-In: Saving Your Good Idea from Getting Shot Down
by Kotter, John P.; Whitehead, Lorne A. | HC | VeryGood
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“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
2 available / 3 sold
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Located in: Aurora, Illinois, United States
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Estimated between Fri, 31 May and Mon, 3 Jun to 43230
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eBay item number:373082126086
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 1422157296
- Book Title
- Buy-In : Saving Your Good Idea from Getting Shot Down
- Item Length
- 8.2in
- Publisher
- Harvard Business Review Press
- Publication Year
- 2010
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8in
- Genre
- Business & Economics
- Topic
- Business Communication / General, Conflict Resolution & Mediation, Personal Success, Public Relations, Decision-Making & Problem Solving, Advertising & Promotion
- Item Width
- 5.5in
- Item Weight
- 11.5 Oz
- Number of Pages
- 208 Pages
About this product
Product Information
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including: · Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten. · Confusion: They present so much data that confidence in your proposal dies. · Fearmongering: Critics catalyze irrational anxieties about your idea. · Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1422157296
ISBN-13
9781422157299
eBay Product ID (ePID)
127405247
Product Key Features
Book Title
Buy-In : Saving Your Good Idea from Getting Shot Down
Format
Hardcover
Language
English
Topic
Business Communication / General, Conflict Resolution & Mediation, Personal Success, Public Relations, Decision-Making & Problem Solving, Advertising & Promotion
Publication Year
2010
Genre
Business & Economics
Number of Pages
208 Pages
Dimensions
Item Length
8.2in
Item Height
0.8in
Item Width
5.5in
Item Weight
11.5 Oz
Additional Product Features
Lc Classification Number
Hf5438.5.K686 2010
Table of Content
Table of Contents Preface Part One: The Centerville Story 1. The Death of a Good Plan 12 2. Saving the Day in Centerville, Part 1 21 3. Saving the Day, Part II 54 4. Saving the Day, Part III 72 Part Two: The Method 5. Four Ways to Kill Good Ideas 73 6. A Counterintuitive Strategy for Saving Your Good Idea 89 7. 24 Attacks & 24 Responses 109 8. How The Method Helps Large-scale Change 133 9. A Quick Reference Guide for Saving Good Ideas. 143
Copyright Date
2010
Lccn
2010-016497
Dewey Decimal
650.1
Intended Audience
Trade
Dewey Edition
22
Item description from the seller
Business seller information
Thrift Books Global, LLC
TB Thrift Books
18300 Cascade Ave S
Ste 150
98188 Seattle, WA
United States
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eBay item number:373082126086
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| Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Economy Shipping | Estimated between Fri, 31 May and Mon, 3 Jun to 43230 |
| US $15.99 (approx EUR 14.73) | US $15.99 (approx EUR 14.73) | United States | Expedited Shipping | Estimated on or before Thu, 30 May to 43230 |
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What a beautiful copy at a good price. Good purchase. Thanks!
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All great, thank you!