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Guide to Managerial Communication: Effective Business Writing and Speaking
by Munter, Mary | PB | Good
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“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreAbout condition
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- Buy it nowGuide to Managerial Communication: Effective Business Writing and Speaking
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eBay item number:373401555424
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 0132147718
- Publication Name
- Guide to Managerial Communication
- Item Length
- 8in
- Publisher
- Prentice Hall PTR
- Publication Year
- 2011
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.3in
- Features
- Revised
- Item Width
- 5.5in
- Item Weight
- 6.7 Oz
- Number of Pages
- 204 Pages
About this product
Product Information
For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context. The ninth edition has been updated based on user feedback while still maintaining the brevity, easy-to-follow organization, and professional orientation of previous editions. Keeping it short, professional, and readable: * Short: The authors have summarized key ideas from thousands of pages of text and research. Bulky examples, cases, footnotes, and exercises have been omitted for brevity's sake. * Professional: This text only includes the information professionals will find useful because unlike other textbooks, it has been designed specifically for business students. * Readable: The format of this text, along with its clear writing style, makes it easy to read and skim. Overall, the tone is direct, matter-of-fact, and nontheoretical.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0132147718
ISBN-13
9780132147712
eBay Product ID (ePID)
102877902
Product Key Features
Publication Name
Guide to Managerial Communication
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2011
Type
Textbook
Number of Pages
204 Pages
Dimensions
Item Length
8in
Item Height
0.3in
Item Width
5.5in
Item Weight
6.7 Oz
Additional Product Features
Lc Classification Number
Hf5718.M86 2012
Edition Description
Revised Edition
Edition Number
9
Table of Content
I. Communication Strategy Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Strategy Checklist Guide to the Guide II. Writing: Composing Efficiently General Composing Techniques Special Composing Techniques III. Writing: Macro Issues Document Design for "High Skim Value" Signposts to Show Connection Effective Paragraphs or Sections IV. Writing: Micro Issues Editing for Brevity Choosing a Style Writing Checklists V. Speaking: Verbal Structure Tell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations VI. Speaking: Visual Aids Designing the Presentation as a Whole Designing your Slide Master Designing Each Individual Slide Practicing with Visual Aids VII. Speaking: Nonverbal Skills Nonverbal Delivery Skills Nonverbal Listening Skills Speaking Checklists Appendix A: Inclusive Language Appendix B: Grammar and Usage Appendix C: Punctuation
Copyright Date
2012
Target Audience
College Audience
Topic
Business Communication / General, Management
Lccn
2010-049115
Dewey Decimal
658.4/5
Dewey Edition
22
Genre
Business & Economics
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