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Marketing : Concepts and Strategies, European Edition by Sally Dibb, Lyndon...

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Located in: Huntingdon, United Kingdom

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eBay item number:374283152144

Last updated on 30 Sep, 2022 15:44:29 BSTView all revisionsView all revisions

Item specifics

Condition: Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ... Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Subject Area: Marketing

Educational Level: Adult & Further Education

ISBN: 9780618532032

Publication Year: 2005

Type: Textbook

Format: Paperback

Language: English

Publication Name: Marketing : Concepts and Strategies, European Edition

Author: Sally Dibb, Lyndon Simkin, O. C. Ferrell, William Pride

Publisher: Cengage Learning, INC International Concepts

Subject: Marketing

Number of Pages: 896 Pages

About this product

Product Information

Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of 'Marketing: Concepts and Strategies'. This trail-blazing Euro-text proved hugely popular with tutors and students, prompting rival publishers to sponsor a host of poor imitations. Each new edition of 'Marketing: Concepts and Strategies' is a full re-write, never a minor revision. The best and most popular features from the previous edition are retained, while peer suggestions coupled with Sally and Lyndon's experience at Warwick Business School lead to a topical and insightful set of additions and improvements. In this way, existing tutors find there is convenient synergy between their course structures and the revised content, while students benefit from coverage of the leading-edge concepts and thinking in the discipline. A significant change for the 5th edition has been the incorporation of practitioners' views about the role of marketing, from leading exponents in Calor, Fujitsu and Tilda, to name only some. Just as truly effective marketing for practitioners require the word 'strategic' placing in front of 'marketing', this addition of 'Marketing: Concepts and Strategies' has put greater emphasis on the process and associated concepts of strategic marketing. As a result, this edition is genuinely applicable to undergraduates, MBAs or college students studying for professional exams. Recommended by The Chartered Institute of Marketing.

Product Identifiers

Publisher

Cengage Learning, INC International Concepts

ISBN-13

9780618532032

eBay Product ID (ePID)

91372932

Product Key Features

Author

Sally Dibb, Lyndon Simkin, O. C. Ferrell, William Pride

Publication Name

Marketing : Concepts and Strategies, European Edition

Format

Paperback

Language

English

Subject

Marketing

Publication Year

2005

Type

Textbook

Number of Pages

896 Pages

Additional Product Features

Title_Author

Lyndon Simkin, William Pride, Sally Dibb, O. C. Ferrell

Country/Region of Manufacture

United States

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:374283152144

Last updated on 30 Sep, 2022 15:44:29 BSTView all revisionsView all revisions

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Huntingdon, United Kingdom

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£22.06 (approx EUR 25.80)	See import charges at checkout	United States	Express Delivery (International Priority Shipping)	Estimated between Mon, 13 May and Tue, 21 May to 43230

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