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Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and Wh
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- Buy it nowNet, Blogs and Rock 'n' Roll: How Digital Discovery Works and Wh
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Located in: South East, United Kingdom
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eBay item number:374690284892
Item specifics
- Condition
- Book Title
- Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and Wh
- ISBN
- 9781857883985
- EAN
- 9781857883985
- Publication Year
- 2007
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture
- Item Height
- 231mm
- Publisher
- John Murray Press
- Item Width
- 156mm
- Subject
- Computer Science
- Item Weight
- 406g
- Number of Pages
- 264 Pages
About this product
Product Information
Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop. He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers.
Product Identifiers
Publisher
John Murray Press
ISBN-13
9781857883985
eBay Product ID (ePID)
92153070
Product Key Features
Publication Name
Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture
Format
Paperback
Language
English
Subject
Computer Science
Publication Year
2007
Type
Textbook
Number of Pages
264 Pages
Dimensions
Item Height
231mm
Item Width
156mm
Item Weight
406g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4
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- GB 724 4981 18
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eBay item number:374690284892
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South East, United Kingdom
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