Picture 1 of 1
Standing Room Only : Marketing Insights for Engaging Performing Arts...
Condition:
Price:
US $24.99
ApproximatelyEUR 23.18
- Buy it nowStanding Room Only : Marketing Insights for Engaging Performing Arts...
Best Offer:
Postage:
Located in: Marietta, Georgia, United States
Delivery:
Estimated between Sat, 11 May and Thu, 16 May to 43230
Returns:
Payments:
Shop with confidence
Seller information
Registered as private seller, so consumer rights stemming from EU consumer protection law do not apply. eBay Money Back Guarantee still applies to most purchases.
Seller assumes all responsibility for this listing.
eBay item number:374733845406
Item specifics
- Condition
- Subject Area
- Performing Arts
- Subject
- Marketing
- ISBN
- 9781137282934
- Publication Name
- Standing Room only : Marketing Insights for Engaging Performing Arts Audiences
- Item Length
- 9.3in
- Publisher
- Palgrave Macmillan
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.6in
- Features
- Revised
- Item Width
- 6.1in
- Item Weight
- 27.1 Oz
- Number of Pages
- Xii, 408 Pages
About this product
Product Information
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-10
1137282932
ISBN-13
9781137282934
eBay Product ID (ePID)
176161647
Product Key Features
Publication Name
Standing Room only : Marketing Insights for Engaging Performing Arts Audiences
Format
Hardcover
Language
English
Features
Revised
Publication Year
2014
Type
Textbook
Number of Pages
Xii, 408 Pages
Dimensions
Item Length
9.3in
Item Height
1.6in
Item Width
6.1in
Item Weight
27.1 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Edition Description
Revised Edition
Edition Number
2
Reviews
'Bernstein's book is equally valuable to professional arts managers who are looking for solutions to their marketing problems as it is to students who want to learn arts marketing principles for the first time. But what makes this book unique is that Joanne truly believes in the fundamental greatness and power of the arts to positively affect the people and society. She challenges us to believe in it too, and then tells us how to effectively communicate that greatness to our potential audience.' '€"Miho Ito, Arts Bridge, Inc. (Tokyo) 'The best 'crash course' in audience development in the arts there is. If you're a busy executive, you owe it to yourself to read it. You'll find compelling strategies and tried-and-true techniques, and you'll quickly see why this should be required reading for all new hires, as well as your Board. Don't reinvent the wheel'€"find out what really works!' '€"Eugene Carr, Founder & CEO, Patron Technology 'In this second edition of Standing Room Only, Bernstein includes a new paradigm for engaging consumers through social media, website development, online ticketing, blogs, email and mobile phone marketing. A compelling read and a global 'call to action''€"compulsory reading for all involved in marketing the arts.' '€"Jennifer Radbourne, Emeritus Professor, Deakin University, Australia 'An extraordinary guide for every marketing manager who wants to develop arts audiences. Anyone interested in the value of marketing in the arts should not miss this book.' '€"Lanfranco Li Cauli, Head of Marketing, Piccolo Teatro di Milano, Italy 'Having already devoured the first edition of Standing Room Only, there is a wealth of updated and new information in the second edition. A great guide to all aspects of marketing. It's like having your own consultant sitting on your bookshelf.' '€"Andreas Mitisek, Artistic & General Director, Long Beach Opera / Chicago Opera Theater, "Bernstein's book is equally valuable to professional arts managers who are looking for solutions to their marketing problems as it is to students who want to learn arts marketing principles for the first time. But what makes this book unique is that Joanne truly believes in the fundamental greatness and power of the arts to positively affect the people and society. She challenges us to believe in it too, and then tells us how to effectively communicate that greatness to our potential audience." --Miho Ito, Arts Bridge, Inc. (Tokyo) "The best 'crash course' in audience development in the arts there is. If you're a busy executive, you owe it to yourself to read it. You'll find compelling strategies and tried-and-true techniques, and you'll quickly see why this should be required reading for all new hires, as well as your Board. Don't reinvent the wheel'€"find out what really works!" --Eugene Carr, Founder & CEO, Patron Technology "In this second edition of Standing Room Only, Bernstein includes a new paradigm for engaging consumers through social media, website development, online ticketing, blogs, email and mobile phone marketing. A compelling read and a global "call to action" compulsory reading for all involved in marketing the arts." --Jennifer Radbourne, Emeritus Professor, Deakin University, Australia "An extraordinary guide for every marketing manager who wants to develop arts audiences. Anyone interested in the value of marketing in the arts should not miss this book." --Lanfranco Li Cauli, Head of Marketing, Piccolo Teatro di Milano, Italy "Having already devoured the first edition of Standing Room Only, there is a wealth of updated and new information in the second edition. A great guide to all aspects of marketing. It'€™s like having your own consultant sitting on your bookshelf." --Andreas Mitisek, Artistic & General Director, Long Beach Opera / Chicago Opera Theater, 'Bernstein's book is equally valuable to professional arts managers who are looking for solutions to their marketing problems as it is to students who want to learn arts marketing principles for the first time. But what makes this book unique is that Joanne truly believes in the fundamental greatness and power of the arts to positively affect the people and society. She challenges us to believe in it too, and then tells us how to effectively communicate that greatness to our potential audience.' Miho Ito, Arts Bridge, Inc. (Tokyo) 'The best 'crash course' in audience development in the arts there is. If you're a busy executive, you owe it to yourself to read it. You'll find compelling strategies and tried-and-true techniques, and you'll quickly see why this should be required reading for all new hires, as well as your Board. Don't reinvent the wheel find out what really works!' Eugene Carr, Founder & CEO, Patron Technology 'In this second edition of Standing Room Only, Bernstein includes a new paradigm for engaging consumers through social media, website development, online ticketing, blogs, email and mobile phone marketing. A compelling read and a global 'call to action' compulsory reading for all involved in marketing the arts.' Jennifer Radbourne, Emeritus Professor, Deakin University, Australia 'An extraordinary guide for every marketing manager who wants to develop arts audiences. Anyone interested in the value of marketing in the arts should not miss this book.' Lanfranco Li Cauli, Head of Marketing, Piccolo Teatro di Milano, Italy 'Having already devoured the first edition of Standing Room Only, there is a wealth of updated and new information in the second edition. A great guide to all aspects of marketing. It's like having your own consultant sitting on your bookshelf.' Andreas Mitisek, Artistic & General Director, Long Beach Opera / Chicago Opera Theater
Table of Content
Introduction 1. The Performing Arts: History And Issues; An Ongoing Crisis? A Growing Crisis? 2. The Evolution and Principles of Marketing 3. Understanding the Performing Arts Market: How Consumers Think 4. Exploring Characteristics of Current and Potential Performing Arts Attenders 5. Planning Strategy and Applying the Strategic Marketing Process 6. Identifying Market Segments, Selecting Target Markets, and Positioning the Offer 7. Conducting and Using Market Research 8. Using Strategic Marketing to Define and Analyze the Product Offering 9. Managing Location, Capacity, and Ticketing Systems 10. Delivering Value and Maximizing Revenue Through Pricing Strategies 11. Identifying and Capitalizing on Brand Identity 12. Formulating Communications Strategies 13. Delivering the Message: Advertising, Personal Selling, Sales Promotion, Public Relations, and Crisis Management 14. Harnessing and Leveraging the Power of Digital Marketing Methods 15. Building Audience Frequency and Loyalty 16. Focusing on the Customer Experience and Delivering Great Customer Service 17. Audiences for Now; Audiences for the Future
Copyright Date
2014
Target Audience
Scholarly & Professional
Topic
Marketing / General, Theater / General, General
Lccn
2013-041296
Dewey Decimal
791.06/98
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Science, Performing Arts
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:374733845406
Postage and packaging
Item location:
Marietta, Georgia, United States
Posts to:
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy P&P (USPS Media MailTM) | Estimated between Sat, 11 May and Thu, 16 May to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 1 working day of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #374733845406
Sales tax for an item #374733845406
Seller collects sales tax/VAT for items dispatched to the following states:
| County | VAT rate |
|---|
Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 30 days | Money back | Buyer pays for return postage |
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Seller Feedback (106)
t***b (907)- Feedback left by buyer.
Past month
Verified purchase
What a great seller! A+++++ Fast shipping and great brand new condition. Would definitely buy from again. Thank you
l***m (1301)- Feedback left by buyer.
Past month
Verified purchase
Thanks for speedy ship, one of these filters went right into my Vorando air purifier as soon as I recieved it. Very pleased:-)
9***a (525)- Feedback left by buyer.
Past month
Verified purchase
Thank you
More to explore:
- Marketing Adult Learning & University Books,
- Marketing Dictionaries & Reference Books,
- Marketing Adult Learning & University Textbook,
- Non-Fiction Performing Arts Fiction & Books,
- Marketing Non-Fiction Hardcover Books,
- Non-Fiction Marketing Fiction & Non-Fiction Books,
- Oxford University Press Marketing Adult Learning & University Books,
- Insight Guides & Fiction Non-Fiction Books,
- Book Stands & Holders,
- Insight Guides Non-Fiction Books & Fiction Books