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Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses...

by Fisk, Raymond P.; Grove, Stephen... | HC | VeryGood
Condition:
Very Good
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
Price:
US $16.08
ApproximatelyEUR 14.92
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Located in: Aurora, Illinois, United States
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Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Hardcover
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9780877572893
Publication Year
2000
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Services Marketing Self-Portraits : Introspections, Reflections and Glimpses from the Experts
Author
Joby John, Stephen J. Grove, Raymond P. Fisk
Item Length
9.1in
Publisher
Cengage South-Western
Item Width
5.9in
Item Weight
11 Oz
Number of Pages
Xiv, 211 Pages

About this product

Product Information

The editors of this introspective gathered the pioneers of services marketing, which 20 years ago was hardly considered a legitimate academic field of study, and asked them to offer their perspectives regarding the foundation, evolution, and destiny of services marketing. This volume will provide future generations with a personal and professional statement of the core assumptions behind services marketing'assumptions that are a constant subtext to scholarship, but are rarely articulated. A statement of these assumptions becomes more important as academia becomes more interdisciplinary and lines between academic areas become less distinct. This volume will be an authoritative answer to the inevitable question: What was services marketing?

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
0877572895
ISBN-13
9780877572893
eBay Product ID (ePID)
1791436

Product Key Features

Author
Joby John, Stephen J. Grove, Raymond P. Fisk
Publication Name
Services Marketing Self-Portraits : Introspections, Reflections and Glimpses from the Experts
Format
Hardcover
Language
English
Publication Year
2000
Type
Textbook
Number of Pages
Xiv, 211 Pages

Dimensions

Item Length
9.1in
Item Width
5.9in
Item Weight
11 Oz

Additional Product Features

Lc Classification Number
Hd9980.5.S42517 2000
Table of Content
Dedication. Preface. Leonard L. Berry. Mary Jo Bitner. David E. Bowen. Stephen W. Brown. Christian Gronroos. Evert Gummesson. Christopher Lovelock. A. Parasuraman. Benjamin Schneider. Valarie A. Zeithaml. Afterword.
Copyright Date
2000
Target Audience
Scholarly & Professional
Topic
Marketing / General, Industries / Service
Lccn
00-045397
Dewey Decimal
658.8
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics

Item description from the seller

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Thrift Books Global, LLC
TB Thrift Books
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United States
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