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Fundamentals of Public Relations and Marketing Com
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Located in: Fairford, United Kingdom
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eBay item number:375193601554
Item specifics
- Condition
- Book Title
- Fundamentals of Public Relations and Marketing Com
- ISBN
- 9781772120448
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Fundamentals of Public Relations and Marketing Communications in Canada
- Item Height
- 229mm
- Publisher
- University of Alberta Press, Marsha D'Angelo, John E.C. Cooper, Colin Babiuk, Sandra L. Braun, Wendy Campbell, Ange Frymire Fleming, Mark Hunter LaVigne
- Item Width
- 152mm
- Subject
- Marketing, Business
- Item Weight
- 780g
- Number of Pages
- 536 Pages
About this product
Product Information
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application-and generously supplemented with examples and case studies-the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Product Identifiers
Publisher
University of Alberta Press, Marsha D'Angelo, John E.C. Cooper, Colin Babiuk, Sandra L. Braun, Wendy Campbell, Ange Frymire Fleming, Mark Hunter LaVigne
ISBN-13
9781772120448
eBay Product ID (ePID)
212963217
Product Key Features
Publication Name
Fundamentals of Public Relations and Marketing Communications in Canada
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
536 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
780g
Additional Product Features
Editor
Leah-Ann Lymer, William Wray Carney
Country/Region of Manufacture
Canada
Item description from the seller
Business seller information
Pbshop.co.uk Ltd
Angela Gillett
Unit 22, Horcott Industrial Estate
Horcott Road
Fairford
Gloucestershire
GL7 4BX
United Kingdom
Value added tax number:
- AT 685613994
- GB 203170464
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- 09366362
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CRN Number:
- 09366362
Seller assumes all responsibility for this listing.
eBay item number:375193601554
Postage and packaging
Item location:
Fairford, United Kingdom
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| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| £22.41 (approx EUR 26.50) | See import charges at checkout | United States | Express Delivery (International Priority Shipping) | Estimated between Tue, 9 Jul and Thu, 18 Jul to 43230 |
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