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The Invisible Brand: Marketing in the Age of Automation, Big Data, and...
by Ammerman, William | HC | Good
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“Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ”... Read moreAbout condition
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- Buy it nowThe Invisible Brand: Marketing in the Age of Automation, Big Data, and...
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Item specifics
- Condition
- Good
- Seller notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781260441253
- Publication Year
- 2019
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
- Publisher
- Mcgraw-Hill Education
- Item Weight
- 19.4 Oz
- Number of Pages
- 320 Pages
About this product
Product Information
Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns--all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift--while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal--and capitalizing on it with AI.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1260441253
ISBN-13
9781260441253
eBay Product ID (ePID)
23038759637
Product Key Features
Publication Name
Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
Format
Hardcover
Language
English
Publication Year
2019
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Weight
19.4 Oz
Additional Product Features
Lc Classification Number
Hf5415.A598 2019
Table of Content
Acknowledgments Introduction PART I EMERGENCE Chapter 1 The Invisible Brand Takes Over Chapter 2 The Roots of the Invisible Brand in Digital Advertising Chapter 3 Persuasion Equations Chapter 4 Infinite Data from Smarter Things Chapter 5 Beyond the Turing Test P A R T I I SYNTHESIS Chapter 6 Marketing with Psychotechnology Chapter 7 Nature Versus Nurture Versus Neural Networks Chapter 8 The Algorithmic Economy Chapter 9 Privacy, Propaganda, and Politics Chapter 10 The God Algorithm Conclusion Author's Note Notes Index
Copyright Date
2020
Topic
Marketing / General, Intelligence (Ai) & Semantics, Strategic Planning, Marketing / Research
Lccn
2019-010692
Dewey Decimal
658.800285/63
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics
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