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E-Commerce: Business, Technology, Society, Second Edition

by Kenneth C. Laudon; Carol G. Traver | HC | Good
ThriftBooks
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US $6.54
ApproximatelyEUR 5.85
Condition:
Good
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ... Read moreAbout condition
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eBay item number:375296071839
Last updated on 25 Sep, 2024 08:54:45 BSTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Hardcover
Weight
4 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780321200563
Book Title
E-Commerce : Business, Technology, Society
Publisher
Addison-Wesley Longman, Incorporated
Item Length
9.4 in
Edition
2
Publication Year
2003
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
1.6 in
Author
Kenneth C. Laudon, Carol G. Traver
Genre
Computers, Business & Economics
Topic
E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Item Weight
65.5 Oz
Item Width
8.3 in
Number of Pages
944 Pages

About this product

Product Identifiers

Publisher
Addison-Wesley Longman, Incorporated
ISBN-10
032120056X
ISBN-13
9780321200563
eBay Product ID (ePID)
23038267991

Product Key Features

Edition
2
Book Title
E-Commerce : Business, Technology, Society
Number of Pages
944 Pages
Language
English
Topic
E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Publication Year
2003
Illustrator
Yes
Genre
Computers, Business & Economics
Author
Kenneth C. Laudon, Carol G. Traver
Format
Hardcover

Dimensions

Item Height
1.6 in
Item Weight
65.5 Oz
Item Length
9.4 in
Item Width
8.3 in

Additional Product Features

LCCN
2003-058098
Dewey Edition
22
Dewey Decimal
658.872
Table Of Content
I. INTRODUCTION TO E-COMMERCE. 1. The Revolution is Just Beginning. 2. E-commerce Business Models and Concepts. II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE. 3. The Internet and World Wide Web: E-Commerce Infrastructure. 4. Building an E-commerce Web Site. 5. Security and Encryption. 6. E-Commerce Payment Systems. III. BUSINESS CONCEPTS AND SOCIAL ISSUES. 7. E-commerce Marketing Concepts. 8. E-commerce Marketing Communications. 9. Social, Legal and Ethical Issues in E-commerce. IV. E-COMMERCE IN ACTION. 10. Retailing on the Web. 11. Online Service Industries. 12. B2B E-commerce Supply Chain Management and Collaborative Commerce. 13. Auctions, Portals and Communities. 14. Online Content Providers: Digital Media.
Synopsis
E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.
LC Classification Number
HF5548.32.L38 2003

Item description from the seller

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