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Kelly Williams BUSN Introduction To Business Student Edit 7 4LTR Press - Picture 1 of 1
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Kelly Williams BUSN Introduction To Business Student Edit 7 4LTR Press

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eBay item number:375379692274

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
ISBN
9781285187822
Book Title
Busn
Item Length
10.9in
Publisher
Cengage Learning
Publication Year
2014
Type
Textbook
Format
Trade Paperback / Mixed Lot
Language
English
Item Height
0.7in
Author
Chuck Williams, Marcella Kelly
Genre
Education, Business & Economics
Topic
General, Economics / General, Management, Teaching Methods & Materials / General
Item Width
8.6in
Item Weight
31.4 Oz
Number of Pages
352 Pages

About this product

Product Information

Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in 17 succinct chapters, including a unique chapter on business communication. BUSN directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, and tightly integrated resources, such as Enhanced CourseMate, an interactive teaching and learning solution, and the latest news feeds help sharpen business, study, and communication skills.

Product Identifiers

Publisher
Cengage Learning
ISBN-10
1285187822
ISBN-13
9781285187822
eBay Product ID (ePID)
169825465

Product Key Features

Book Title
Busn
Author
Chuck Williams, Marcella Kelly
Format
Trade Paperback / Mixed Lot
Language
English
Topic
General, Economics / General, Management, Teaching Methods & Materials / General
Publication Year
2014
Type
Textbook
Genre
Education, Business & Economics
Number of Pages
352 Pages

Dimensions

Item Length
10.9in
Item Height
0.7in
Item Width
8.6in
Item Weight
31.4 Oz

Additional Product Features

Lc Classification Number
Hd31
Edition Description
Student Edition
Edition Number
7
Table of Content
Part I: THE BUSINESS ENVIRONMENT.1. Business Now: Change Is the Only Constant.2. Economics: The Framework of Business.3. The World Marketplace: Business Without Borders.4. Business Ethics & Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating & Delivering Messages That Matter.Part II: CREATING A BUSINESS.6. Business Formation: Choosing the Form That Fits.7. Small Business & Entrepreneurship: Economic Rocket Fuel.Part III: FINANCING A BUSINESS.8. Accounting: Decision Making by the Numbers.9. Finance: Acquiring & Using Funds to Maximize Value.10. Securities Markets: Trading Financial Resources.Part IV: MARKETING A BUSINESS.11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.Part V: MANAGING A BUSINESS.14. Management, Motivation, and Leadership: Bringing Business to Life.15. HRM: Building a Top-Quality Workforce.16. Managing Information & Technology: Finding New Ways to Learn and Link.17. OM: Putting It All Together.Personal Finance Appendix.Online Appendices.Labor Unions & Collective Bargaining.Business Law.
Copyright Date
2015
Lccn
2013-943257
Dewey Decimal
658
Series
New, Engaging Titles from 4ltr Press Ser.
Dewey Edition
23
Illustrated
Yes

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