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Services Marketing: Text, Cases and Readings,Christopher H. Love

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eBay item number:375417374980
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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Book Title
Services Marketing: Text, Cases and Readings,Christopher H. Love
ISBN
9780138070175
Publication Year
1991
Type
Textbook
Format
Paperback
Language
English
Publication Name
Services Marketing: Text, Cases and Readings
Item Height
234 mm
Author
Christopher H. Lovelock
Publisher
Pearson Education (Us)
Item Width
178 mm
Subject
Marketing, Business
Item Weight
780 g
Number of Pages
544 Pages

About this product

Product Information

This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780138070175
eBay Product ID (ePID)
88248615

Product Key Features

Author
Christopher H. Lovelock
Publication Name
Services Marketing: Text, Cases and Readings
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1991
Type
Textbook
Number of Pages
544 Pages

Dimensions

Item Height
234 mm
Item Width
178 mm
Item Weight
780 g

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Christopher H. Lovelock

Item description from the seller

Business seller information

Wrap Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:liamEten.aidemnorihc@kuyabe
Value added tax number:
  • GB 724 4981 18
Trade registration number:
  • 03800600
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CRN Number:
  • 03800600
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