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Services Marketing: Text, Cases and Readings,Chris
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- Buy it nowServices Marketing: Text, Cases and Readings,Christopher H. Love
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eBay item number:375417374980
Item specifics
- Condition
- Book Title
- Services Marketing: Text, Cases and Readings,Christopher H. Love
- ISBN
- 9780138070175
- Publication Year
- 1991
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Services Marketing: Text, Cases and Readings
- Item Height
- 234mm
- Publisher
- Pearson Education (Us)
- Item Width
- 178mm
- Subject
- Marketing, Business
- Item Weight
- 780g
- Number of Pages
- 544 Pages
About this product
Product Information
This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780138070175
eBay Product ID (ePID)
88248615
Product Key Features
Publication Name
Services Marketing: Text, Cases and Readings
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1991
Type
Textbook
Number of Pages
544 Pages
Dimensions
Item Height
234mm
Item Width
178mm
Item Weight
780g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Wrap Ltd.
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Unit 4
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- GB 724 4981 18
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eBay item number:375417374980
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