This listing sold on Tue, 11 Nov at 8:19 PM.
Basics Advertising 01: Copywriting, Bowdery, Robert, Very Good Book
Sold
Basics Advertising 01: Copywriting, Bowdery, Robert, Very Good Book
US $7.45US $7.45
Tue, 11 Nov, 20:19Tue, 11 Nov, 20:19
Sell one like this
Seller's other items

Basics Advertising 01: Copywriting, Bowdery, Robert, Very Good Book

Midtown Scholar Bookstore
(181621)
Registered as a business seller
Seller's other items
Contact seller
US $7.45
ApproximatelyEUR 6.43
or Best Offer
Condition:
Very Good
“Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE ”... Read moreAbout condition
Sell one like this
Seller's other items
    Postage:
    Free Economy Shipping.
    Located in: Harrisburg, Pennsylvania, United States
    Delivery:
    Estimated between Mon, 17 Nov and Fri, 21 Nov to 94104
    Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the delivery service selected, the seller's delivery history and other factors. Delivery times may vary, especially during peak periods.
    Returns:
    30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
    Payments:
        Diners Club

    Shop with confidence

    eBay Money Back Guarantee
    Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
    Seller assumes all responsibility for this listing.
    eBay item number:376487809212
    Last updated on 17 Sep, 2025 21:13:26 BSTView all revisionsView all revisions

    Item specifics

    Condition
    Very Good
    A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
    Seller notes
    “Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - ...
    ISBN
    9782940373680
    Category

    About this product

    Product Identifiers

    Publisher
    Bloomsbury Publishing
    ISBN-10
    294037368X
    ISBN-13
    9782940373680
    eBay Product ID (ePID)
    4038678347

    Product Key Features

    Number of Pages
    176 Pages
    Publication Name
    Basics Advertising 01: Copywriting
    Language
    English
    Publication Year
    2008
    Subject
    Advertising & Promotion
    Type
    Textbook
    Subject Area
    Business & Economics
    Author
    Robert Bowdery
    Series
    Basics Advertising Ser.
    Format
    Trade Paperback

    Dimensions

    Item Height
    0.4 in
    Item Weight
    10.4 Oz
    Item Length
    9.6 in
    Item Width
    6.7 in

    Additional Product Features

    Intended Audience
    College Audience
    Series Volume Number
    1
    Illustrated
    Yes
    Table Of Content
    How to get the most out of this book. Introduction. Writing with purpose: Where you find copywriters; Copywriters as communicators; Creating an emotional response. Understanding your product: Creativity starts with research; Applying your product knowledge; Picking up on the details. Knowing your audience: Staying on target; Can you reply on market research?; Adopting the right tone of voice. Mastering the language: Improving your language skills; Technical assistance; Knowing the rules and when to break them. Sharpening your style: The art and craft of copywriting; Generating creative ideas; Humour in advertising. Rules and restrictions: Telling the truth; Bending the rules; Jargon and gibberish. Creating effective copy: Creativity and originality; Advertising in unusual places; Writing to fit. Advertising around the world: Writing for foreign markets; Speaking with an international language; Lost in translation. Conclusion. Bibliography. Glossary. Acknowledgements and credits.
    Synopsis
    This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone, This title is the first in the Basics Advertising series, which follows on from the successful The Fundamentals of Creative Advertising . It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters., Learn the art of conceptual copywriting from a master * Concentrates on the copywriter-client relationship * Includes exercises and case studies of some of the best ad campaigns from around the world "Basics Advertising: Copywriting" explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting!, This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
    LC Classification Number
    HF5825

    Item description from the seller

    Seller business information

    I certify that all my selling activities will comply with all EU laws and regulations.

    About this seller

    Midtown Scholar Bookstore

    99.9% positive Feedback•571K items sold

    Joined Mar 1999
    Registered as a business seller
    "Fine used books for thoughtful readers." 200,000+ rare, scholarly, and university press books at reasonable prices.
    Visit shopContact

    Detailed seller ratings

    Average for the last 12 months
    Accurate description
    5.0
    Reasonable postage cost
    5.0
    Delivery time
    5.0
    Communication
    5.0

    Popular categories from this shop

    See allcategories
    Other

    Seller Feedback (207,585)

    All ratingsselected
    Positive
    Neutral
    Negative
    • d***u (2411)- Feedback left by buyer.
      Past 6 months
      Verified purchase
      Took a while to arrive, but, great book at a great price, as described, good seller. Thanks! A previous book from this seller took only four days to be delivered, while this time it took nearly two weeks. Not sure what's up with that.
      Hawthorn: The Tree That Has Nourished, Healed, and Inspired Through the Ages, Va (#357193259740)
    • u***c (330)- Feedback left by buyer.
      Past month
      Verified purchase
      I see why they have a 99.9% positive rating. This was one of the best buying experiences I've had on Ebay, and I've been a member for over 19 years. So professional in the way they handled business. SUPER FAST shipping, secure packaging and a LIKE NEW book at a great price. Will be doing business with them again. Thanks 5+++++
      The Speeches of Frederick Douglass: A Critical Edition, Douglass, Frederick, Ver (#376560046772)
    • a***m (6055)- Feedback left by buyer.
      Past month
      Verified purchase
      I'm a repeat ebuyer from Midtown Scholar Bookstore. As always, quick shipping and excellent protective packaging on the book I purchased. It arrived in Very Good condition as described. Thanks for a super value and another perfect eBay transaction!
      Studying The Bourne Ultimatum (Studying Films), Archer, Neil, Very Good Book (#376028200765)
    See all Feedback

    More to explore: