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Tap : Unlocking the Mobile Economy, Paperback by Ghose, Anindya, Brand New, F... - Picture 1 of 1
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Tap : Unlocking the Mobile Economy, Paperback by Ghose, Anindya, Brand New, F...

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US $20.81
ApproximatelyEUR 19.39
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Located in: Jessup, Maryland, United States
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Last updated on 04 Apr, 2024 11:43:13 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780262536059
Book Title
Tap : Unlocking the Mobile Economy
Item Length
8.8 in
Publisher
MIT Press
Publication Year
2018
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.7 in
Author
Anindya Ghose
Genre
Technology & Engineering, Computers, Business & Economics
Topic
Mobile & Wireless Communications, Marketing / General, Consumer Behavior, Internet / General
Item Width
5.6 in
Item Weight
11.3 Oz
Number of Pages
240 Pages

About this product

Product Information

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap , Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telef nica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge--a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap , he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Product Identifiers

Publisher
MIT Press
ISBN-10
0262536056
ISBN-13
9780262536059
eBay Product ID (ePID)
18038299601

Product Key Features

Book Title
Tap : Unlocking the Mobile Economy
Author
Anindya Ghose
Format
Trade Paperback
Language
English
Topic
Mobile & Wireless Communications, Marketing / General, Consumer Behavior, Internet / General
Publication Year
2018
Illustrator
Yes
Genre
Technology & Engineering, Computers, Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
8.8 in
Item Height
0.7 in
Item Width
5.6 in
Item Weight
11.3 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hf5548.34.G46 2018
Copyright Date
2017
Lccn
2016-043788
Dewey Decimal
381.142
Dewey Edition
23

Item description from the seller

Business seller information

Expert Trading Limited
John Boyer
9220 Rumsey Rd
Ste 101
21045-1956 Columbia, MD
United States
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:liamEmoc.secirpkoobtaerg@sredroyabe
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