Picture 1 of 1
Picture 1 of 1
Marketing Management: a Strategic Decision-Makin g Approach by Orville C. Walker
US $69.95
ApproximatelyEUR 62.84
Condition:
New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
Postage:
Free USPS Media MailTM.
Located in: Fort Lauderdale, Florida, United States
Delivery:
Estimated between Fri, 27 Sep and Mon, 30 Sep to 43230
Returns:
30 days return. Buyer pays for return postage.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:384723684711
Item specifics
- Condition
- Subject
- Marketing / General
- ISBN
- 9780078028793
- Subject Area
- Business & Economics
- Publication Name
- Marketing Management: a Strategic Decision-Making Approach
- Publisher
- Mcgraw-Hill Education
- Item Length
- 9.9 in
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 34.4 Oz
- Item Width
- 8.1 in
- Number of Pages
- 576 Pages
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0078028795
ISBN-13
9780078028793
eBay Product ID (ePID)
113167584
Product Key Features
Number of Pages
576 Pages
Publication Name
Marketing Management: a Strategic Decision-Making Approach
Language
English
Publication Year
2012
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
34.4 Oz
Item Length
9.9 in
Item Width
8.1 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2011-049516
Dewey Edition
23
Grade From
College Freshman
Illustrated
Yes
Dewey Decimal
658.8
Grade To
College Freshman
Table Of Content
Section 1: The Role of Marketing in Developing Successful Business Strategies Chapter 1: The Marketing Management Process Chapter 2: The Marketing Implications of Corporate and Business Strategies Section 2: Market Opportunity Analysis Chapter 3: Understanding Market Opportunities Chapter 4: Understanding Consumer Buying Behavior Chapter 5: Understanding Organizational Markets and Buying Behavior Chapter 6: Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 7: Targeting Attractive Market Segments Chapter 8: Differentiation and Brand Positioning Section 3: Developing Strategic Marketing Programs Chapter 9: Business Strategies: A Foundation for Marketing Program Decisions Chapter 10: Product Decisions Chapter 11: Pricing Decisions Chapter 12: Distribution Channel Decisions Chapter 13: Integrated Promotion Decisions Section 4: Strategic Marketing Programs for Selected Situations Chapter 14: Marketing Strategies for a Digitally Networked World Chapter 15: Strategies for New and Growing Markets Chapter 16: Strategies for Mature and Declining Markets Section 5: Implementing and Controlling Marketing Programs Chapter 17: Organizing and Planning for Effective Implementation Chapter 18: Measuring and Delivering Marketing Performance Index
Synopsis
The eighth edition of Marketing Management: A Strategic Decision-Making Approach , concentrates on marketing decision-making , rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions both good and not-so-good from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
LC Classification Number
HF5415.13.M352324
Item description from the seller
Registered as a business seller
Seller Feedback (70)
- b***c (2)- Feedback left by buyer.Past monthVerified purchaseThe book my daughter needed for one of her college classes made it on the time promised. All my stress is now gone. Thank you so much.
- r***k (214)- Feedback left by buyer.Past 6 monthsVerified purchaseOrdered this textbook and my order was canceled. When told why in the description, it was stated that it was a billing error. When I reached out to the seller, I was told it was because the book was not in brand-new condition and had severe water damage. Extremely disappointing!
- w***0 (220)- Feedback left by buyer.Past yearVerified purchaseSmooth transactionEcology: Global Insights and Investigations 2nd Edition by Peter 2014 Paperback (#383099071636)
More to explore:
- Marketing Adult Learning & University Books,
- People Management Magazines,
- Management Today Magazines,
- Personnel Management Magazines,
- Marketing Adult Learning & University Textbook,
- Adult Learning and University Management Book,
- People Management Magazines in English,
- Management Today Monthly Magazines,
- Management Textbook Adult Learning & University Books,
- Non-Fiction Marketing Fiction & Non-Fiction Books