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Kim C. Korn : Infinite Possibility: Creating Customer FREE Shipping, Save £s
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Located in: England, United Kingdom
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eBay item number:384785832342
Item specifics
- Condition
- Good
- Seller notes
- Book Title
- Infinite Possibility: Creating Customer
- ISBN
- 9781605095639
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Infinite Possibility: Creating Customer Value on the Digital Frontier
- Item Height
- 95mm
- Publisher
- Berrett-Koehler
- Item Width
- 65mm
- Subject
- Marketing
- Item Weight
- 1g
- Number of Pages
- 288 Pages
About this product
Product Information
Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world- to set yourself apart from your competition, you need to stage experiences-memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension-you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities-you really can create anything you want-but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business.
Product Identifiers
Publisher
Berrett-Koehler
ISBN-13
9781605095639
eBay Product ID (ePID)
180009247
Product Key Features
Publication Name
Infinite Possibility: Creating Customer Value on the Digital Frontier
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
95mm
Item Width
65mm
Item Weight
1g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Entertainment Magpie Ltd
Customer Services
One Stockport Exchange
First Floor
Stockport
Cheshire
SK1 3SW
United Kingdom
Value added tax number:
- GB 226498384
Trade registration number:
- 06277562
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 06277562
Seller assumes all responsibility for this listing.
eBay item number:384785832342
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| £3.99 (approx EUR 4.72) | United States | Economy P&P (Economy Int'l Postage) | Estimated between Fri, 12 Jul and Tue, 30 Jul to 43230 |
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