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Martha Inc. : The Incredible Story of Martha Stewart Living Omnimedia by...

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US $9.54
ApproximatelyEUR 8.18
Condition:
Good
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Located in: Oneida, Tennessee, United States
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eBay item number:385367730266
Last updated on 14 Jul, 2025 00:08:31 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Personalize
No
Type
Novel
Book Series
N/A
Narrative Type
Nonfiction
Features
Paperback
Original Language
English
Country/Region of Manufacture
United States
Intended Audience
Adults
Edition
Paperback
ISBN
9780471429586

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471429589
ISBN-13
9780471429586
eBay Product ID (ePID)
2436242

Product Key Features

Book Title
Martha Inc. : the Incredible Story of Martha Stewart Living Omnimedia
Number of Pages
464 Pages
Language
English
Publication Year
2003
Topic
General, Industries / Media & Communications, Business
Illustrator
Yes
Genre
Biography & Autobiography, Business & Economics
Author
Christopher Byron
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
20.2 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
21
Dewey Decimal
640.92 B
Table Of Content
PROLOGUE. 1 NANCY DREW AND THE CASE OF THE HIDDEN CHILDHOOD. 2 A MODEL LIFE. 3 TO WALL STREET. 4 THE PAGE TURNS. 5 A NASCENT EMPIRE: THE MARTHA MOMENT IS BORN. 6 WHO'S AFRAID OF VIRGINIA WOOLF? 7 MAKING THE BEST-SELLER LIST. 8 KMART CALLS. 9 HOW TO NEGOTIATE A CONTRACT. 10 STRATEGY: GET OTHERS TO PAY. 11 CONTROLLING THE STRESS LINES. 12 NO GOOD DEED GOES UNPUNISHED. 13 TIME TAKES MARTHA. 14 MARTHA TAKES TV. 15 IN THE COMPANY OF WOMEN. 16 SCHEMING TIMES. 17 A TAXING SITUATION. 18 TIME TAKES A LICKING. 19 LABOR RELATIONS. 20 WHEN BEING IN THE PUBLIC EYE IS NOT A GOOD THING. 21 FROM WALL STREET TO MAIN STREET. 22 TO THE ENDS OF THE EARTH. EPILOGUE. ACKNOWLEDGMENTS. SOURCE NOTES. INDEX.
Edition Description
Reprint,Expanded
Synopsis
Martha Stewart has generated an enormous following by establishing herself as the leading authority for all things domestic and in the process created a multimillion-dollar enterprise and a personal net worth of nearly $2 billion. As one of the most successful self-made female business owners in American history, Martha Stewart is a topic of interest for fans, business professionals and would-be entrepreneurs alike. Martha Inc. tells the compelling story of how this complex woman created an empire on domesticity and examines her business inside and out. Through an engaging narrative by popular columnist Christopher Byron, this book chronicles how the business was built, what it took to take it public, and the personal and professional transformation Martha has undergone to make it all work. To get a true portrait of the woman whose work ethic is her personal life, Byron delves into the underreported facets of Martha's past, such as the effects her challenging childhood and years on Wall Street have had on her uncompromising business acumen. From Martha Stewart Living magazine and marthastewart.com to a K-Mart line of houseware products, a line of house paints, and a television show, this book details how a former caterer from Connecticut has created a media and merchandising empire, pulling off what large media corporations with vast resources struggle to accomplish. Martha Stewart has sold America on good taste and now readers can learn exactly how she did it and what drives her to keep conquering new vistas. A corporate biography as well as a success story worthy of Horatio Alger, Martha Inc. also delves into how a cult of personality is created and how Martha Stewart capitalized on the zeitgeist that characterized the last half of the twentieth century. This book is a must read for anyone who has been touched by Martha's marketing savvy or who dreams of making it big., Martha Stewart has sold America on "good taste" and in turn has created a multi-million dollar enterprise: Martha Stewart Living Omnimedia. Author and business journalist Christopher Byron examines how Stewart created an empire on domesticity and the challenges her successful business faces each day., The New York Times Bestseller'Byron gets all the way to the heart of Martha Stewart.'- David McClintick, author, Indecent ExposureLove her or hate her, the story of Martha Stewart and the history of her company are incredible. From the suburban kitchens of Connecticut to the boardrooms of Wall Street, her story is filled with power, drama, conflict, and tragedy. In this updated, new paperback, business writer and columnist Christopher Byron details the most recent events involving Martha Stewart. He gives you the inside story of Martha's most horrible year, with headlines of possible insider trading and obstruction of justice, accompanied by the roller-coaster plunge in her company's stock, and the deepening uncertainties regarding the future of her relationship with Kmart.Out of an imagined bliss, Martha created a billion dollar media and merchandising empire devoted to the celebration of home, food, and family. Martha Inc. reveals how it all began, and then developed-and how it could all end.'Enough dish to feed Martha Stewart lovers and loathers alike in this scrupulously reported bio.'-People magazine'Jaw-dropping tales of excess and success.'-New York Times'Christopher Byron has redefined the Martha Moment.'-USA Today***A BusinessWeek Top Ten Business Book of the Year***
LC Classification Number
TT140

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Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
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