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Marketing Your Consulting and Professional Services,Richa
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- Buy it nowMarketing Your Consulting and Professional Services,Richard A. C
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Located in: South East, United Kingdom
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eBay item number:385392182984
Item specifics
- Condition
- Book Title
- Marketing Your Consulting and Professional Services,Richard A. C
- ISBN
- 9780471133926
- EAN
- 9780471133926
- Publication Year
- 1997
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing Your Consulting and Professional Services
- Item Height
- 236mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 164mm
- Subject
- Consultation, Marketing, Business
- Item Weight
- 580g
- Number of Pages
- 288 Pages
About this product
Product Information
While finding and keeping a core group of clients remains the breadand butter of any consultant's business, doing so is far fromsimple in a field that's becoming increasingly crowded andcompetitive. Today, as the result of drastic shifts in thelandscape--information technology, virtual organizations,telecommuting--targeting and attracting clients is a greaterchallenge than ever. To help you meet that challenge head on,Marketing Your Consulting and Professional Services, the bible forconsultants and professionals worldwide, has been thoroughlyrevised and expanded. This brand new Third Edition gives you thetools and the know-how to survive and thrive in today's toughmarket. Beginning with a comprehensive overview, this updated resourcekeeps you abreast of current trends and issues. In addition, you'llfind complete coverage of Dick Connor's innovative--and highlyeffective--Client-Centered Marketing (CCM) approach, a practical deliverables-driven system for penetrating specific markets. Thiseasy-to-follow, six-part process helps you achieve a myriad ofessential marketing objectives: from expanding services for currentclients and capitalizing on the potential within your business togenerating profitable growth and managing your image with clientsand targets. With a wealth of new information that focuses on finding andqualifying new clients--what every consultant worries aboutmost--this new edition of Marketing Your Consulting andProfessional Services, Third Edition provides essential informationon: * Analyzing your current business or practice--evaluating clients,assessing existing prospects, preparing a strategic profile * Becoming client smart --determining how the niche industry isorganized, identifying requirements for success, determining itsneeds * Building market awareness--maintaining positive name recognition,establishing your firm's intended image * Prospecting--acquiring new, high-potential clients, preparing awinning proposal, selling the value-adding solution * Ensuring client satisfaction--handling service and relationshipbreakdowns with a practical recovery action sequence Complete with helpful worksheets and checklists, as well as precisedefinitions of terminology and an annotated bibliography, MarketingYour Consulting and Professional Services, Third Edition is a mustfor today's fiercely competitive, highly demandingmarketplace. Praise for the previous edition of Marketing Your Consulting andProfessional Services Loaded with examples, useful forms, and informative exhibits,Marketing Your Consulting and Professional Services is anextraordinary how-to manual that provides vital step-by-stepinstruction and advice on how to maximize profitability andsuccess. . . . Marketing is a how-to you shouldn't do without. --Managers Magazine This is definitely a 'MUST READ' book for entrepreneurs andbusiness professionals of all types. The attention to detailprovides practical insights on the critical keys to marketingsuccess. -- Dr. Peter Johnson, Corporate MarketingStrategist As today's business environment becomes increasingly competitive,consulting professionals look for fresh approaches and innovativeideas to 'cut through the clutter' and increase their share ofbusiness. Marketing Your Consulting and Professional Servicesprovides highly useful information for every professionalconsultant. It's an essential purchase. -- Jonathan D. Blum,Managing Director -- Ogilvy & Mather Public Relations,Singapore Marketing Your Consulting and Professional Services is excellent.It contains down-to-earth, indispensable tips for marketingconsulting services. Vital reading for both beginners and seasonedconsultants--worldwide. I wish I had had this daily guide during myrough start. -- Dr. Oskar Pack, Management Consultant and SalesTrainer -- Euskirchen, Germany
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471133926
eBay Product ID (ePID)
89630324
Product Key Features
Publication Name
Marketing Your Consulting and Professional Services
Format
Hardcover
Language
English
Subject
Consultation, Marketing, Business
Publication Year
1997
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
236mm
Item Width
164mm
Item Weight
580g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724 4981 18
Trade registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:385392182984
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Item location:
South East, United Kingdom
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| £8.99 (approx EUR 10.56) | United States | Standard Delivery (Standard Int'l Postage) |
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| Will usually dispatch within 1 working day of receiving cleared payment. |
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| After receiving the item, cancel the purchase within | Return postage |
|---|---|
| 30 days | Buyer pays for return postage |
The buyer is responsible for return postage costs.
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| Returns accepted |
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g***b (2066)- Feedback left by buyer.
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Good product, great delivery, would definately deal with again *****
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Perfect, thank you.
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Item as described, great seller
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