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Lamont, Douglas : GLOBAL MARKETING (International Dimensio Fast and FREE P & P - Picture 1 of 1
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Lamont, Douglas : GLOBAL MARKETING (International Dimensio Fast and FREE P & P

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Condition:
Good
“This product has passed our meticulous quality checks and is guaranteed to be in good condition. ”... Read moreAbout condition
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ApproximatelyEUR 3.51
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Located in: England, United Kingdom
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Item specifics

Condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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Book Title
GLOBAL MARKETING (International Dimensio
ISBN
9781557868299
EAN
9781557868299
Publication Year
1995
Type
Textbook
Format
Paperback
Language
English
Publication Name
Global Marketing
Item Height
253mm
Author
Douglas Lamont
Publisher
Basil Blackwell INC International Concepts, US
Item Width
177mm
Subject
Marketing, Business
Item Weight
1162g
Number of Pages
620 Pages

About this product

Product Information

Each chapter in Global Marketing features a unique three-scan model - Competitive Scan, Environmental Scan and Marketing Scan - that provides a consistent framework for analyzing the tremendous variety of global marketing problems. By using one model to determine the similarities and differences of different situations, students are provided with a clearer understanding of how to devise a marketing strategy that works across markets while taking regional differences into account. Global Marketing: * Discusses contemporary global issues * Covers important cultural issues * Offers a superior discussion of the global environment * Synthesizes traditional and non-traditional analysis * Emphasizes experience-based analysis Each chapter features a chapter outline, learning objectives, conclusions and questions based on the learning objectives. Global Marketing is suitable for marketing practitioners and all international marketing courses at both the undergraduate and postgraduate level.

Product Identifiers

Publisher
Basil Blackwell INC International Concepts, US
ISBN-13
9781557868299
eBay Product ID (ePID)
89042837

Product Key Features

Author
Douglas Lamont
Publication Name
Global Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1995
Type
Textbook
Number of Pages
620 Pages

Dimensions

Item Height
253mm
Item Width
177mm
Item Weight
1162g

Additional Product Features

Title_Author
Douglas Lamont
Series Title
International Dimensions Marketing
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Entertainment Magpie Ltd
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Value added tax number:
  • GB 226498384
Trade registration number:
  • 06277562
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