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Communication Tomorrow: New Audiences, New Technologies, New Media by E.W. Brody
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- Buy it nowCommunication Tomorrow: New Audiences, New Technologies, New Media by E.W. Brody
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Located in: Fairfield, Ohio, United States
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eBay item number:386097173233
Item specifics
- Condition
- ISBN-13
- 9780275932817
- Book Title
- Communication Tomorrow
- ISBN
- 9780275932817
- Publication Year
- 1990
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Communication Tomorrow : New Audiences, New Technologies, New Media
- Item Height
- 0.7in
- Item Length
- 9.2in
- Publisher
- Bloomsbury Publishing USA
- Item Width
- 6.1in
- Item Weight
- 15.6 Oz
- Number of Pages
- 308 Pages
About this product
Product Information
This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today. This volume provides key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing, and sales promotion. After examining the trends and changes in established media, the book looks at the information industry and new technologies, the new print media, the electronic media, and media in organizations. Next, the book explores the newest of the new media, the future, from the standpoint of media users (merchandisers, employers, politicians) and information consumers. Finally, this volume looks at the future of the communications disciplines. Communication Tommorrow is an ideal reference book for anyone involved in public relations, advertising, sales promotion, mass communication, broadcasting, marketing, and journalism.
Product Identifiers
Publisher
Bloomsbury Publishing USA
ISBN-10
0275932818
ISBN-13
9780275932817
eBay Product ID (ePID)
111227
Product Key Features
Publication Name
Communication Tomorrow : New Audiences, New Technologies, New Media
Format
Trade Paperback
Language
English
Publication Year
1990
Type
Textbook
Number of Pages
308 Pages
Dimensions
Item Length
9.2in
Item Height
0.7in
Item Width
6.1in
Item Weight
15.6 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
P90
Table of Content
Preface Communication Today The Information Society Media in Society New Audiences The New Technologies The New Newspapers New Magazines Narrowcasting Revisited Organizations as Laboratories The Wired Society Arrives The Market Responds Other Disciplines Communication Tomorrow Selected Bibliography Index
Copyright Date
1990
Target Audience
College Audience
Topic
Communication Studies, Media Studies, General
Lccn
89-016175
Dewey Decimal
302.23
Dewey Edition
20
Illustrated
Yes
Genre
Business & Economics, Language Arts & Disciplines, Social Science
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
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eBay item number:386097173233
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