Picture 1 of 1
Information-Dr
Condition:
3 available
Price:
US $139.68
ApproximatelyEUR 129.57
- Buy it nowInformation-Driven Marketing Decisions: Development of Strategic Information Sys
Postage:
Located in: Fairfield, Ohio, United States
Delivery:
Estimated between Wed, 22 May and Mon, 3 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 98.2% positive Feedback
Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:386098808789
Item specifics
- Condition
- ISBN-13
- 9780899309767
- Book Title
- Information-Driven Marketing Decisions
- ISBN
- 9780899309767
- Publication Year
- 1996
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Information-Driven Marketing Decisions : Development of Strategic Information Systems
- Item Height
- 0.6in
- Item Length
- 9in
- Publisher
- Bloomsbury Publishing USA
- Item Width
- 6in
- Item Weight
- 17.3 Oz
- Number of Pages
- 216 Pages
About this product
Product Information
Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed decisions, and this is particularly true in making marketing decisions. Thus, Samli's new book dwells on the art and science of information generation and on how to convert it to practical knowledge. Without information and knowledge, says Samli, the firm faces great risk in the marketplace and its survival probabilities in the long run are very low. Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data -- all in a clear, systematic presentation that marketing managers will understand and benefit from immediately. Their MIS colleagues, whose goal should be to make data and information decision-maker friendly, will also benefit. A unique, valuable book for both. The problem is not information overload as some contend, says Samli, but data overload. Data have almost no value in and for themselves. What's important is how data are used to create the information marketers need in order to make knowledgeable decisions. Thus, Samli's newest book dwells on the art and science of information generation and on how to convert it to practical knowledge. Without information and knowledge -- and another essential ingredient, wisdom -- the firm faces great risk in the marketplace and its survival probabilities in the long run are very low, says the author. Samli starts by presenting the key elements that contribute to an information gap in the use of data for marketing decisions. He describes the evolution of information in decision making, the distinction between data and information, and the reasons why data gathering and processing have become so sophisticated and difficult to use. Samli goes on to discuss data collecting techniques, the dimensions and uses of internal data and their parameters, and identifies the best but most underrated data gathering method: observation. Surveys, experimentation, and research are covered next, including attitude and motivation research, with a careful analysis of how the research operation, as well as its products, should be managed. He goes on to explain how information is elicited from data and how it should be used; then, the various control mechanisms for information systems overall, and ends with his own agenda for the improvement of the entire information-driven marketing decision process. A clear, systematic presentation that marketing managers, and their MIS colleagues (who appreciate the need to make data and information decision-maker friendly), will find valuable and immediately beneficial.
Product Identifiers
Publisher
Bloomsbury Publishing USA
ISBN-10
0899309763
ISBN-13
9780899309767
eBay Product ID (ePID)
747920
Product Key Features
Publication Name
Information-Driven Marketing Decisions : Development of Strategic Information Systems
Format
Hardcover
Language
English
Publication Year
1996
Type
Textbook
Number of Pages
216 Pages
Dimensions
Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
17.3 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf5415
Reviews
"Successful decision makers must have access to useful information and then use that information effectively. Samli describes procedures for turning data into information, and information into knowledge. Approprate for practitioners and upper-division undergraduates." Choice, "Successful decision makers must have access to useful information and then use that information effectively. Samli describes procedures for turning data into information, and information into knowledge. Approprate for practitioners and upper-division undergraduates."- Choice
Table of Content
Preface Introduction The Information Evolution in Decision Making The Current Status of American Marketing Research What Decision Makers Should Know About Information Factual Information in Marketing: Internal Factual Information in Marketing: Observations Generating Data through Surveys Data Generation through Experiments Attitude Research Motivation Research Managing Marketing Research Developing Information From Data Developing Information-Based Marketing Plans Using Information for Control Purposes Postscript
Copyright Date
1996
Target Audience
College Audience
Topic
Marketing / General, Management Information Systems, General, Marketing / Research
Lccn
95-024086
Dewey Decimal
658.8/02
Dewey Edition
20
Genre
Computers, Business & Economics
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:386098808789
Postage and packaging
Item location:
Fairfield, Ohio, United States
Posts to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mayotte, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Sahara, Worldwide, Yemen, Zambia, Zimbabwe
Excludes:
APO/FPO, Alaska/Hawaii, Barbados, Belarus, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Panama, Papua New Guinea, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela, Western Samoa
| Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Economy Shipping | Estimated between Wed, 22 May and Mon, 3 Jun to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 10 working days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #386098808789
Sales tax for an item #386098808789
Seller collects sales tax/VAT for items dispatched to the following states:
| County | VAT rate |
|---|
Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 30 days | Money back | Buyer pays for return postage |
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (1,022,262)
n***l (979)- Feedback left by buyer.
Past month
Verified purchase
Great Item-- Speedy Shipping-- Many Thanks!!
v***g (901)- Feedback left by buyer.
Past month
Verified purchase
Everything is great. Thank you
r***8 (186)- Feedback left by buyer.
Past month
Verified purchase
Excellent customer service and timely delivery.
More to explore:
- Marketing Adult Learning & University Books,
- Personal Development Biography and Autobiography,
- Marketing Dictionaries & Reference Books,
- Marketing Adult Learning & University Textbook,
- Personal Development Non-Fiction Books,
- Paperback Personal Development Antiquarian & Collectable Books,
- Personal Development Original Antiquarian & Collectable Books,
- Non-Fiction Marketing Fiction & Non-Fiction Books,
- Oxford University Press Marketing Adult Learning & University Books,
- Adults Non-Fiction Personal Development Fiction & Books