Picture 1 of 1
Marketing by Paul Baines (English) Paperback Book
Condition:
3 available
Postage:
Located in: Fairfield, Ohio, United States
Delivery:
Estimated between Tue, 11 Jun and Sat, 22 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 98.2% positive Feedback
Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:386107752799
Item specifics
- Condition
- ISBN-13
- 9780198809999
- Book Title
- Marketing
- ISBN
- 9780198809999
- Publication Year
- 2019
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Marketing
- Item Height
- 1.1in
- Item Length
- 10.4in
- Publisher
- Oxford University Press, Incorporated
- Item Width
- 7.7in
- Item Weight
- 50.3 Oz
- Number of Pages
- 776 Pages
About this product
Product Information
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing , fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Case insight videos Industry foresight videos Library of video links For students: Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book Case insight video transcripts
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0198809999
ISBN-13
9780198809999
eBay Product ID (ePID)
9038405506
Product Key Features
Publication Name
Marketing
Format
Trade Paperback
Language
English
Publication Year
2019
Type
Textbook
Number of Pages
776 Pages
Dimensions
Item Length
10.4in
Item Height
1.1in
Item Width
7.7in
Item Weight
50.3 Oz
Additional Product Features
Lc Classification Number
Hf5415.B26 2019
Edition Number
5
Reviews
Just the right balance between rigour and accessibility, good case studies, and support for students mean this is still the best book for introductory marketing.
Table of Content
1: Principles of marketing1. Marketing principles and practice2. Consumer buying behaviour3. Marketing research and customer insight2: Marketing management and strategy4. The marketing environment5. Marketing strategy6. Marketing segmentation and positioning7. International market development3: Managing marketing programmes8. New proposition development and innovation9. Price and customer value decisions10. Principles of marketing communications11. Configuring the marketing communications mix12. Digital and social media marketing13. Brand decisions4: Principles of customer management14. Channels, supply chains, and retailing15. Services and relationship marketing16. Business-to-business marketing5: The social impacts of marketing17. Not-for-profit and social marketing18. Marketing, society, sustainability, and ethics
Copyright Date
2019
Topic
Marketing / General, General, Sales & Selling / General
Lccn
2018-959365
Dewey Decimal
658.8
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:386107752799
Postage and packaging
Item location:
Fairfield, Ohio, United States
Posts to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mayotte, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Sahara, Worldwide, Yemen, Zambia, Zimbabwe
Excludes:
APO/FPO, Alaska/Hawaii, Barbados, Belarus, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Panama, Papua New Guinea, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela, Western Samoa
Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
---|---|---|---|---|
Free postage | Free | United States | Economy Shipping | Estimated between Tue, 11 Jun and Sat, 22 Jun to 43230 |
Dispatch time |
---|
Will usually dispatch within 10 working days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #386107752799
Sales tax for an item #386107752799
Seller collects sales tax/VAT for items dispatched to the following states:
County | VAT rate |
---|
Returns policy
After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
---|---|---|
30 days | Money back | Buyer pays for return postage |
The buyer is responsible for return postage costs.
Return policy details |
---|
Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (1,023,735)
3***3 (935)- Feedback left by buyer.
Past month
Verified purchase
Love it!
t***o (474)- Feedback left by buyer.
Past month
Verified purchase
Happy
s***4 (422)- Feedback left by buyer.
Past month
Verified purchase
Good book.
More to explore:
- Donald Bain Fiction Paperback Fiction & Books,
- Marketing Paperback Dictionaries & Reference Books,
- Paperbacks Books in English,
- Paperback Marketing Adult Learning & University Books,
- Non-Fiction Paperback Marketing Fiction & Books,
- Paperback Fiction Books in English,
- Paperback Antiquarian & Collectable Books in English,
- Paperback Fiction & Non-Fiction Books in English,
- Marketing Adult Learning & University Books,
- Paperback Original Antiquarian & Collectable Books in English