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The Royal Mail Guide to Direct M... by Thomas, Dr. Brian F. Paperback / softback
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- Buy it nowThe Royal Mail Guide to Direct M... by Thomas, Dr. Brian F. Paperback / softback
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eBay item number:386116964503
Item specifics
- Condition
- ISBN
- 0750627476
- EAN
- 9780750627474
- Release Title
- The Royal Mail Guide to Direct Mail (Marketing Series: Practit...
- Artist
- Thomas, Dr. Brian F.
- Brand
- N/A
- Colour
- N/A
- Book Title
- The Royal Mail Guide to Direct Mail (Marketing Series: Practit...
- Subject Area
- Business & Economics
- Publication Name
- Royal Guide to Direct Mail for Small Businesses
- Item Length
- 8.5 in
- Publisher
- Elsevier Science & Technology Books
- Subject
- Marketing / General, Small Business, Marketing / Direct
- Publication Year
- 1997
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Width
- 5.4 in
- Item Weight
- 17.8 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign. The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on:- * Identifying your best customers * Reaching potential prospects * Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.
Product Identifiers
Publisher
Elsevier Science & Technology Books
ISBN-10
0750627476
ISBN-13
9780750627474
eBay Product ID (ePID)
789144
Product Key Features
Publication Name
Royal Guide to Direct Mail for Small Businesses
Format
Trade Paperback
Language
English
Subject
Marketing / General, Small Business, Marketing / Direct
Publication Year
1997
Type
Textbook
Subject Area
Business & Economics
Number of Pages
224 Pages
Dimensions
Item Length
8.5 in
Item Width
5.4 in
Item Weight
17.8 Oz
Additional Product Features
Reviews
'...a DIY manual for managers, packed with tips and takes the reader through every stage of a direct mail campaign.' - The Bookseller, March 1996 '..a practical approach.'
Table of Content
Introduction - How to use the manual; Direct Mail-its purpose and benefits; Identifying your customers; Understanding your customers; Where are your prospects and how to reach them; Mailing lists and how to use them; Direct Mail Testing and Measurement; Building your own mailing lists; The importance of the Offer; How to generate more business through good copywriting; Direct Mail and other advertising methods; Selecting suppliers and when to use them; How Royal Mail can help; Campaign Planning and Control; How to keep on the right side of the law; Best of current practice: practical examples; Glossary; Further Reading
Copyright Date
1996
Target Audience
Scholarly & Professional
Dewey Decimal
658.84
Dewey Edition
20
Illustrated
Yes
Item description from the seller
Business seller information
SBYB Inc.
Kelsey Sparshott
900 Knell St
60538 Montgomery, IL
United States
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- GB 922696893
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eBay item number:386116964503
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