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Biography of a Chairman Mao Badge: The Creation and Mass Consumption of a Person
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Located in: Fairfield, Ohio, United States
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eBay item number:386130666311
Item specifics
- Condition
- ISBN-13
- 9780813529370
- Book Title
- Biography of a Chairman Mao Badge
- ISBN
- 9780813529370
- Item Length
- 8.5in
- Publisher
- Rutgers University Press
- Publication Year
- 2001
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Genre
- Biography & Autobiography, Social Science
- Topic
- Popular Culture, Political, Anthropology / General
- Item Width
- 5.5in
- Item Weight
- 12 Oz
- Number of Pages
- 228 Pages
About this product
Product Information
With the Great Proletarian Cultural Revolution in 1966, the regime of Chairman Mao Zedong launched a propaganda campaign aimed at disseminating inspiring images of the chairman to a skeptical populace. Thus was born the "Mao badge," a political icon in the form of a pin that was widely distributed to create, sustain, and inflate the Mao personality cult during the Cultural Revolution (1966-1976). Scholars estimate that over two billion Mao badges, featuring over fifty thousand different designs and themes, were produced. As China now enters an era in which people can more openly express their views about the Cultural Revolution, these icons have taken on new meanings, and people are wearing and talking about them in subversive ways. Melissa Schrift suggests that the badges developed "lives" that far surpass the intentions of their creators, as the Chinese ironically commodified them, both during the Cultural Revolution and today. During the Mao years, people wore the objects to symbolize their unquestioned loyalty to Mao. Yet even then many Chinese subverted the badges' symbolic meaning. Using them in socially approved rituals, they gained a measure of political credibility that masked their practice of prohibited customary rites. Biography of a Chairman Mao Badge is a work of cultural history that contributes to our understanding not only of Chinese society but, more generally, of strategies people employ in responding to and transforming the meaning of propaganda campaigns and symbols.
Product Identifiers
Publisher
Rutgers University Press
ISBN-10
0813529379
ISBN-13
9780813529370
eBay Product ID (ePID)
1809278
Product Key Features
Format
Trade Paperback
Language
English
Topic
Popular Culture, Political, Anthropology / General
Publication Year
2001
Type
Textbook
Genre
Biography & Autobiography, Social Science
Number of Pages
228 Pages
Dimensions
Item Length
8.5in
Item Height
0.6in
Item Width
5.5in
Item Weight
12 Oz
Additional Product Features
Lc Classification Number
Ds778
Reviews
Strangely moving. . . . While [in China, Schrift] discovered a subculture of people who collected buttons bearing portraits of the Great Helmsman: thousands of varieties had been manufactured from the Cultural Revolution, when they served as one of the few permitted forms of personal adornment or aesthetic display. . . . I found reading the book a surprisingly emotional experience., This interesting book belongs on the shelf of those of us interested in the material culture of the Cultural Revolution., A wonderfully rich and riveting account, Biography of a Chairman Mao Badge represents an important contribution to our understanding of the Cultural Revolution and its place in Chinese culture. Schrift provides an informative examination of the Mao cultÆs recent transformation into its present form of pop cultural campiness., An excellent study of symbolism and factionalism in Maoist China. Schrift shows how mundane objects were transformed into sacred icons of revolutionary ideology. This book offers new insights into the dynamics of the Cultural Revolution.
Publication Name
Biography of a Chairman Mao Badge : the Creation and Mass Consumption of a Personality Cult
Table of Content
Acknowledgments Introduction: Mao Consumption and the Chinese Political Imaginary Badges in Context: The Early Years of the Cultural Revolution Manufacturing Mao An Iconography of Mao Badges Bloodlines, Political Capital, and Badges Aluminum Gods: Mao Badges and Chinese Ritual Life The Red Old Days: Heritage, Historical Memory, and the Endurance of Mao References Index
Copyright Date
2001
Lccn
00-045895
Dewey Decimal
951.05/092
Intended Audience
Scholarly & Professional
Dewey Edition
21
Illustrated
Yes
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
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eBay item number:386130666311
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Item location:
Fairfield, Ohio, United States
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