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Handbuch Wissenschaftsm
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- Buy it nowHandbuch Wissenschaftsmarketing: Konzepte, Instrumente, Praxisbeispiele by Wolfg
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Located in: Fairfield, Ohio, United States
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Estimated between Thu, 23 May and Tue, 4 Jun to 43230
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- 98.2% positive Feedback
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eBay item number:386666274522
Item specifics
- Condition
- ISBN-13
- 9783658253523
- Type
- NA
- Publication Name
- NA
- ISBN
- 9783658253523
- Publication Year
- 2019
- Format
- Trade Paperback
- Language
- German
- Book Title
- Handbuch Wissenschaftsmarketing : Konzepte, Instrumente, Praxisbeispiele
- Item Length
- 9.4in
- Publisher
- Springer Fachmedien Wiesbaden Gmbh
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Width
- 6.6in
- Item Weight
- 28 Oz
- Number of Pages
- Xvii, 453 Pages
About this product
Product Information
Das erste umfassende Werk zum Themengebiet Wissenschaftsmarketing Theoretisch fundiert und mit konkreten Anregungen für weitere Optimierungen in der praktischen Umsetzung - mit vielen Praxisbeispielen Besonders wertvoll ist, dass das Wissenschaftsmarketing nicht losgelöst als Funktion, sondern eingebettet in das Management und die weiteren Kommunikations-Aufgaben der wissenschaftlichen Institution betrachtet wird
Product Identifiers
Publisher
Springer Fachmedien Wiesbaden Gmbh
ISBN-10
3658253525
ISBN-13
9783658253523
eBay Product ID (ePID)
11038683792
Product Key Features
Book Title
Handbuch Wissenschaftsmarketing : Konzepte, Instrumente, Praxisbeispiele
Format
Trade Paperback
Language
German
Topic
Marketing / General
Publication Year
2019
Genre
Business & Economics
Number of Pages
Xvii, 453 Pages
Dimensions
Item Length
9.4in
Item Width
6.6in
Item Weight
28 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Table of Content
1. Theorie und Praxis des Wissenschaftsmarketing - Konzepte-Instrumente-Praxisbeispiele 2. Wissenschaft und Markt 3. Phantomschmerzen - Über die Schwierigkeiten mit dem Wissenschaftsmarketing 4. Wissenschaftsmarketing neu denken. Ein Denkanstoß 5. Grenzen des Marktes in der Wissenschaft 6. Wissenschaft als Marke. Chancen und Risiken der Markenbildung und Markeneinführung im Wissenschaftssystem 7. Strategische Kommunikationsplanung in der Wissenschaft. Chancen nutzen mit System 8. Internationalisierung, internationales Hochschulmarketing und Marktforschung. Wie Marketing Intelligence im Hochschulsektor zur Organisationsentwicklung und Positionierung von Hochschulen beiträgt 9. Strategien zur Entwicklung der Zusammenarbeit von Wissenschaft und Wirtschaft. Insights in Science Marketing, Barrieren und Treiber, Anreizsysteme und Nudges 10. Public Affairs als Marketinginstrument der Wissenschaft 11. Fundraising - Strategisches Beschaffungs-Marketing für die Wissenschaft 12. Wissenschaftsmarketing im Spannungsfeld der Herausforderungen für Führende. Ein holistischer Entwurf wider die Reduktion 13. Führen lernen in der Wissenschaft. Eine Marktanalyse zur wissenschaftlichen Weiterbildung 14. Events in der Wissenschaft 15. Wissenschaftsmarketing am Beispiel des Museums für Naturkunde Berlin 16. BIT Verbund - Beutegemeinschaft oder strategische Partnerschaft. Die gemeinsame Antragsstellung des Berliner Hochschulverbundes im Rahmen der BMBF Förderlinie ,,Innovative Hochschule", ein Praxisbericht 17. Strategien für Millionen - Vom Nutzen einer Strategie (insbesondere) für künstlerische Hochschulen 18. Wissenschaftsmarketing für die Geisteswissenschaften: Kommunikationskonzept für den Sonderforschungsbereich 933 ,,Materiale Textkulturen" an der Universität Heidelberg
Copyright Date
2019
Illustrated
Yes
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
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eBay item number:386666274522
Postage and packaging
Item location:
Fairfield, Ohio, United States
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