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Markenwert: Der Einfluss des Marketing auf den Markenwert bei ausgew?hlten Schwe
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- Buy it nowMarkenwert: Der Einfluss des Marketing auf den Markenwert bei ausgew?hlten Schwe
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Located in: Fairfield, Ohio, United States
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eBay item number:386717568743
Item specifics
- Condition
- ISBN-13
- 9783835000933
- Book Title
- Markenwert
- ISBN
- 9783835000933
- Publication Year
- 2005
- Series
- Marken- Und Produktmanagement Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- German
- Publication Name
- Markenwert : Der Einfluss des Marketing Auf Den Markenwert Bei Ausgewählten Schweizer Dienstleistungsunternehmen
- Item Length
- 8.3in
- Publisher
- Deutscher Universitäts Verlag
- Item Width
- 5.8in
- Item Weight
- 18.2 Oz
- Number of Pages
- Xxi, 372 Pages
About this product
Product Information
Thomas Bamert betrachtet den Markenwert aus Konsumentensicht und legt somit ein st rkeres Gewicht auf die Markensteuerung. Er vergleicht das angels chsische und das deutsche Verst ndnis des Begriffs "Markenwert" und untersucht den Einfluss von Marketinginstrumenten auf Markenwertdimensionen wie Bekanntheit, Assoziationen, wahrgenommene Qualit t und Markentreue sowie die Unterschiede zwischen Dienstleistungen und Konsumg tern.
Product Identifiers
Publisher
Deutscher Universitäts Verlag
ISBN-10
3835000934
ISBN-13
9783835000933
eBay Product ID (ePID)
203685618
Product Key Features
Publication Name
Markenwert : Der Einfluss des Marketing Auf Den Markenwert Bei Ausgewählten Schweizer Dienstleistungsunternehmen
Format
Trade Paperback
Language
German
Publication Year
2005
Series
Marken- Und Produktmanagement Ser.
Type
Textbook
Number of Pages
Xxi, 372 Pages
Dimensions
Item Length
8.3in
Item Width
5.8in
Item Weight
18.2 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Original Language
German
Table of Content
1: Einführung in die Thematik.- 1. Einleitung.- 2. Intangible Vermögenswerte.- 2: Theoretische Konzepte und Ansätze zur Marke.- 3. Die Marke.- 4. Markenführung.- 5. Markenwert.- 3: Empirische Anwendung.- 6. Der Einfluss des Marketing auf den Markenwert bei ausgewählten Schweizer Dienstleistungsunternehmen.- 4: Schlussbetrachtung.
Copyright Date
2005
Topic
Marketing / General
Intended Audience
Scholarly & Professional
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
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Seller assumes all responsibility for this listing.
eBay item number:386717568743
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Fairfield, Ohio, United States
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