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Convergence Marketing Combining Brand and Direct M

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Located in: Fairford, United Kingdom
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eBay item number:386839894357
Last updated on 11 Jun, 2024 03:14:16 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Convergence Marketing Combining Brand and Direct M
ISBN
9780470164938
Publication Year
2009
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Item Height
236mm
Author
Richard Rosen, Jane C. Rosen
Publisher
John Wiley & Sons INC International Concepts
Item Width
159mm
Subject
Marketing
Item Weight
384g
Number of Pages
208 Pages

About this product

Product Information

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470164938
eBay Product ID (ePID)
91447674

Product Key Features

Author
Richard Rosen, Jane C. Rosen
Publication Name
Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
208 Pages

Dimensions

Item Height
236mm
Item Width
159mm
Item Weight
384g

Additional Product Features

Title_Author
Richard Rosen, Jane C. Rosen
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Pbshop.co.uk Ltd
Angela Gillett
Unit 22, Horcott Industrial Estate
Horcott Road
Fairford
Gloucestershire
GL7 4BX
United Kingdom
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:liamEmoc.erehwyna2skoob@1yadtxenskoob
Value added tax number:
  • AT 685613994
  • GB 203170464
Trade registration number:
  • 09366362
I provide invoices with VAT separately displayed.
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 09366362
pbshop.store

pbshop.store

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