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Setting the Agenda : The News Media and Public Opinion, Hardcover by McCombs,...
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- Buy it nowSetting the Agenda : The News Media and Public Opinion, Hardcover by McCombs,...
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Item specifics
- Condition
- Book Title
- Setting the Agenda : The News Media and Public Opinion
- ISBN
- 9781509535798
- Publication Year
- 2020
- Type
- Study Guide
- Format
- Hardcover
- Language
- English
- Publication Name
- Setting the Agenda: Mass Media and Public Opinion
- Item Height
- 241mm
- Publisher
- Polity Press
- Item Width
- 160mm
- Subject
- Education
- Item Weight
- 508g
- Number of Pages
- 248 Pages
About this product
Product Information
News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Setting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic. In this timely third edition, Maxwell McCombs - a pioneer of agenda-setting research - and Sebastian Valenzuela - a senior scholar of agenda setting in Latin America - have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it, Setting the Agenda also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory. This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.
Product Identifiers
Publisher
Polity Press
ISBN-13
9781509535798
eBay Product ID (ePID)
22046611834
Product Key Features
Publication Name
Setting the Agenda: Mass Media and Public Opinion
Format
Hardcover
Language
English
Subject
Education
Publication Year
2020
Type
Study Guide
Number of Pages
248 Pages
Dimensions
Item Height
241mm
Item Width
160mm
Item Weight
508g
Additional Product Features
Country/Region of Manufacture
United Kingdom
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Far Corner Europe Limited
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