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Social Marketing: Behavior Change for Good by Nancy R. Lee (English) Paperback B
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- Buy it nowSocial Marketing: Behavior Change for Good by Nancy R. Lee (English) Paperback B
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Item specifics
- Condition
- ISBN-13
- 9781071851647
- Book Title
- Social Marketing
- ISBN
- 9781071851647
- Publication Year
- 2023
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Social Marketing : Behavior Change for Good
- Features
- Revised
- Item Length
- 9.1in
- Publisher
- SAGE Publications, Incorporated
- Item Width
- 7.4in
- Item Weight
- 29.1 Oz
- Number of Pages
- 576 Pages
About this product
Product Information
Founded in 1965, SAGE is a leading independent academic and professional publisher of innovative, high-quality content. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas.
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1071851640
ISBN-13
9781071851647
eBay Product ID (ePID)
5057261555
Product Key Features
Publication Name
Social Marketing : Behavior Change for Good
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2023
Type
Textbook
Number of Pages
576 Pages
Dimensions
Item Length
9.1in
Item Width
7.4in
Item Weight
29.1 Oz
Additional Product Features
Lc Classification Number
Hf5414.K67 2023
Edition Description
Revised Edition
Edition Number
7
Table of Content
ForewordPart I * Understanding Social MarketingCHAPTER 1 * Defining and Distinguishing Social MarketingCHAPTER 2 * 10-Step Strategic Planning ModelCHAPTER 3 * Research OptionsCHAPTER 4 * Behavior Change Theories, Models, and FrameworksPart II * Determining Plan Purpose, Focus, Audience, Behaviors, InsightsCHAPTER 5 * Steps 1 & 2: Social Issue, DEI Considerations, Purpose, Focus, Situation AnalysisCHAPTER 6 * Step 3: Selecting Priority AudiencesCHAPTER 7 * Step 4: Behavior Objectives and Target GoalsCHAPTER 8 * Step 5: Audience InsightsPart III * Developing Marketing Intervention StrategiesCHAPTER 9 * Step 6: Crafting a Desired PositioningCHAPTER 10 * Step 7.1: Product: Creating a Product PlatformCHAPTER 11 * Step 7.2: Price: Determining Incentives and DisincentivesCHAPTER 12 * Step 7.3: Place: Making Access Convenient and PleasantCHAPTER 13 * Step 7.4: Promotion: Deciding on Messages, Messengers, Creative Strategies, and Communication ChannelsPart IV * Managing Social Marketing ProgramsCHAPTER 14 * Step 8: Monitoring and EvaluationCHAPTER 15 * Step 9: Budget and Funding PlansCHAPTER 16 * Step 10: Implementation and Sustaining Behaviors PlansEpilogueAppendixReferencesIndex
Copyright Date
2024
Topic
Marketing / General
Lccn
2023-394552
Dewey Decimal
658.8
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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Premier Books LLC
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eBay item number:386910330119
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