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Making Numbers Count : The Art and Science of Communicating Numbers, CD/Spoke...

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Price:
US $21.10
ApproximatelyEUR 19.69
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Located in: Jessup, Maryland, United States
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eBay item number:386936914117
Last updated on 23 Apr, 2024 15:54:11 BSTView all revisionsView all revisions

Item specifics

Condition
Like New: An item that looks like it has just been taken out of its shrink wrap. No visible wear, ...
ISBN
9781797128283
Publication Year
2022
Format
Compact Disc / Compact Disc
Language
English
Book Title
Making Numbers Count : the Art and Science of Communicating Numbers
Author
Chip Heath, Karla Starr
Publisher
Simon & Schuster
Genre
Business & Economics
Topic
Business Communication / Meetings & Presentations, Skills

About this product

Product Information

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data--from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is...thirty-two years. Understanding numbers is essential--but humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than five--anything from six to infinity was known as "lots." While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count , he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it " You will learn principles such as: - SIMPLE PERSPECTIVE CUES : researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. - VIVIDNESS : get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than "1/100,000th of the size of an atom." - CONVERT TO A PROCESS : capitalize on our intuitive sense of time (5 gigabytes of music storage turns into "2 months of commutes, without repeating a song"). - EMOTIONAL MEASURING STICKS : frame the number in a way that people already care about ("that medical protocol would save twice as many women as curing breast cancer"). Whether you're interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you'd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world--allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
1797128280
ISBN-13
9781797128283
eBay Product ID (ePID)
3050420798

Product Key Features

Book Title
Making Numbers Count : the Art and Science of Communicating Numbers
Author
Chip Heath, Karla Starr
Format
Compact Disc / Compact Disc
Language
English
Topic
Business Communication / Meetings & Presentations, Skills
Publication Year
2022
Genre
Business & Economics

Dimensions

Item Length
5.8in.
Item Height
0.7in.
Item Width
5in.
Item Weight
5.9 Oz

Additional Product Features

Intended Audience
Trade
Number of Volumes
4 Vols.
Edition Description
Unabridged Edition
Copyright Date
2022
Dewey Decimal
001.4226
Dewey Edition
23

Item description from the seller

Business seller information

Expert Trading Limited
John Boyer
9220 Rumsey Rd
Ste 101
21045-1956 Columbia, MD
United States
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:liamEmoc.secirpkoobtaerg@sredroyabe
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