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Marketing Project Management Body of Knowledge, Paperback by Wei, Chiu-chi, L...

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US $42.80
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eBay item number:386958662810
Last updated on 26 Jul, 2024 04:24:12 BSTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Book Title
Marketing Project Management Body of Knowledge
ISBN
9781468196603
Subject Area
Education
Publication Name
Marketing Project Management Body of Knowledge
Publisher
CreateSpace
Item Length
9 in
Subject
Training & Certification
Publication Year
2012
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.3 in
Author
Chiu-Chi Wei
Item Weight
9.6 Oz
Item Width
6 in
Number of Pages
142 Pages

About this product

Product Identifiers

Publisher
CreateSpace
ISBN-10
146819660X
ISBN-13
9781468196603
eBay Product ID (ePID)
28038682802

Product Key Features

Number of Pages
142 Pages
Language
English
Publication Name
Marketing Project Management Body of Knowledge
Subject
Training & Certification
Publication Year
2012
Type
Textbook
Author
Chiu-Chi Wei
Subject Area
Education
Format
Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
9.6 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Synopsis
Global competition has forced enterprises to release products and services at the fastest speed to meet the dynamic customer needs in order to gain competitive advantages and market shares, and the most important key is the marketing of these products and services. Today, where the product life cycle keeps getting shorter as the customer's needs keep changing, if there's no comprehensive and practical marketing management model in place, it would be difficult for enterprises to face the market changes and immediately release products and services to meet market demands. The source of gaining enterprise competitive advantages is to highly satisfy the customer's needs while shortening the time to market. To achieve the prerequisite of high maturity marketing management, the enterprise must have a very complete marketing management system.The entire process of marketing management is a typical project, because it has both of project's characteristics, uniqueness and temporary. In addition, the marketing management process requires budget control, time control, quality control, and human integration and risk aversion. Therefore, applying project management's knowledge and techniques to manage the marketing of products and services usually results in great effects. Especially when the product and service's time to market is closely related to gaining competitive advantages, a good marketing project management process is definitely the key to gaining competitive advantages for products and services. The combination of marketing management and project management is called marketing project management.

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Expert Trading Limited
John Boyer
9220 Rumsey Rd
Ste 101
21045-1956 Columbia, MD
United States
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