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Marketing Project Management Body of Knowledge, Paperback by Wei, Chiu-chi, L...
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Item specifics
- Condition
- Book Title
- Marketing Project Management Body of Knowledge
- ISBN
- 9781468196603
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Marketing Project Management Body of Knowledge
- Item Height
- 0.3in
- Item Length
- 9in
- Publisher
- CreateSpace
- Item Width
- 6in
- Item Weight
- 9.6 Oz
- Number of Pages
- 142 Pages
About this product
Product Information
Global competition has forced enterprises to release products and services at the fastest speed to meet the dynamic customer needs in order to gain competitive advantages and market shares, and the most important key is the marketing of these products and services. Today, where the product life cycle keeps getting shorter as the customer's needs keep changing, if there's no comprehensive and practical marketing management model in place, it would be difficult for enterprises to face the market changes and immediately release products and services to meet market demands. The source of gaining enterprise competitive advantages is to highly satisfy the customer's needs while shortening the time to market. To achieve the prerequisite of high maturity marketing management, the enterprise must have a very complete marketing management system.The entire process of marketing management is a typical project, because it has both of project's characteristics, uniqueness and temporary. In addition, the marketing management process requires budget control, time control, quality control, and human integration and risk aversion. Therefore, applying project management's knowledge and techniques to manage the marketing of products and services usually results in great effects. Especially when the product and service's time to market is closely related to gaining competitive advantages, a good marketing project management process is definitely the key to gaining competitive advantages for products and services. The combination of marketing management and project management is called marketing project management.
Product Identifiers
Publisher
CreateSpace
ISBN-10
146819660x
ISBN-13
9781468196603
eBay Product ID (ePID)
28038682802
Product Key Features
Publication Name
Marketing Project Management Body of Knowledge
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
142 Pages
Dimensions
Item Length
9in
Item Height
0.3in
Item Width
6in
Item Weight
9.6 Oz
Additional Product Features
Target Audience
Trade
Topic
Training & Certification
Genre
Education
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Expert Trading Limited
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