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Small Business Smarts : Building Buzz With Social Media, Hardcover by O'leary...
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- Buy it nowSmall Business Smarts : Building Buzz With Social Media, Hardcover by O'leary...
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Located in: Castle Donington, United Kingdom
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eBay item number:386966160031
Item specifics
- Condition
- Book Title
- Small Business Smarts : Building Buzz With Social Media
- ISBN
- 9780313394096
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Small Business Smarts: Building Buzz with Social Media
- Publisher
- ABC-Clio
- Subject
- Marketing, Business
- Number of Pages
- 184 Pages
About this product
Product Information
This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to listen to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well. Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now An evaluation tool and example spreadsheets for conducting a social media audit Call-outs that show how different types of businesses can implement various marketing ideas Action-item tips that can be used in online messaging today
Product Identifiers
Publisher
ABC-Clio
ISBN-13
9780313394096
eBay Product ID (ePID)
108348906
Product Key Features
Publication Name
Small Business Smarts: Building Buzz with Social Media
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2011
Type
Textbook
Number of Pages
184 Pages
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Far Corner Europe Limited
Barbara Blake
19-20 Bourne Court
Southend Road
Woodford Green
Essex
IG8 8HD
United Kingdom
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- GB 307932304
Trade registration number:
- 10691061
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CRN Number:
- 10691061
Seller assumes all responsibility for this listing.
eBay item number:386966160031
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