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Foundations of Marketing (UK Higher Education Business Marketing), Jobber, David

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Located in: GL5 2TH, United Kingdom
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eBay item number:386994338052
Last updated on 23 May, 2024 10:15:25 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
EAN
9780077167950
ISBN
0077167953
Book Title
Foundations of Marketing (UK Higher Education Business Marketing)
Publication Year
2015
Type
Textbook
Format
Paperback
Language
English
Publication Name
Foundations of Marketing
Item Height
260mm
Author
David Jobber, John Fahy
Publisher
Mcgraw-Hill Education
Item Width
190mm
Subject
Business, Economy & Industry, Marketing
Item Weight
1g
Number of Pages
384 Pages

About this product

Product Information

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text. Discover: A framework for digital marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow innovative brand positioning drives commercial successHow companies in the service sector such as Paddy Power build a loyal customer baseHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0077167953
ISBN-13
9780077167950
eBay Product ID (ePID)
213401970

Product Key Features

Author
David Jobber, John Fahy
Publication Name
Foundations of Marketing
Format
Paperback
Language
English
Subject
Business, Economy & Industry, Marketing
Publication Year
2015
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
260mm
Item Width
190mm
Weight
1g
Height
264mm
Width
198mm
Item Weight
1g

Additional Product Features

Title_Author
John Fahy, David Jobber
Spine
19mm
Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Bluebell Abbey Limited
Andrew FitzGerald
Unit A, Mill Place Two
90 Bristol Road
Gloucester
Gloucestershire
GL1 5SQ
United Kingdom
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:enohP13318117020
:liamEku.oc.yebballebeulb@reltubeht
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