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Foundations of Marketing (UK Higher Education Business Marketing), Jobber, David
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Located in: GL5 2TH, United Kingdom
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eBay item number:386994338052
Item specifics
- Condition
- EAN
- 9780077167950
- ISBN
- 0077167953
- Book Title
- Foundations of Marketing (UK Higher Education Business Marketing)
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Foundations of Marketing
- Item Height
- 260mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 190mm
- Subject
- Business, Economy & Industry, Marketing
- Item Weight
- 1g
- Number of Pages
- 384 Pages
About this product
Product Information
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text. Discover: A framework for digital marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow innovative brand positioning drives commercial successHow companies in the service sector such as Paddy Power build a loyal customer baseHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0077167953
ISBN-13
9780077167950
eBay Product ID (ePID)
213401970
Product Key Features
Publication Name
Foundations of Marketing
Format
Paperback
Language
English
Subject
Business, Economy & Industry, Marketing
Publication Year
2015
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
260mm
Item Width
190mm
Weight
1g
Height
264mm
Width
198mm
Item Weight
1g
Additional Product Features
Spine
19mm
Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Bluebell Abbey Limited
Andrew FitzGerald
Unit A, Mill Place Two
90 Bristol Road
Gloucester
Gloucestershire
GL1 5SQ
United Kingdom
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- GB 242692990
Trade registration number:
- 10155216
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eBay item number:386994338052
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GL5 2TH, United Kingdom
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