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Driving Honda: Inside the World�"s Most Innovative Car... by Rothfeder, Jeffrey
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Item specifics
- Condition
- Title
- Driving Honda: Inside the World's Most Innovative Car Company
- Book Title
- Driving Honda: Inside the World's Most Innovative Car Company
- ISBN
- 0670920568
- EAN
- 9780670920563
- Binding
- Hardback
- Date of Publication
- 20140731
- Release Title
- Driving Honda: Inside the World's Most Innovative Car Company
- Artist
- Rothfeder, Jeffrey
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Driving Honda: inside the World's Most Innovative Car Company
- Item Height
- 240mm
- Publisher
- Penguin Books LTD
- Item Width
- 162mm
- Subject
- Business
- Item Weight
- 583g
- Number of Pages
- 320 Pages
About this product
Product Information
For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. 'Fascinating and insightful' Financial Times For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world's fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot? According to Jeffrey Rothfeder - the first journalist allowed behind Honda's infamously private doors - what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity and unyielding cynicism toward the status quo and whatever is assumed to be the truth - ideas embedded in the DNA of the company by its colourful founder Soichiro Honda, sixty-five years ago. With dozens of interviews of Honda executives, engineers,and frontline employees, Rothfeder in Driving Honda shows how the company has developed and maintained its unmatched culture of innovation, resilience, and flexibility - and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots. For instance, Rothfeder reports on life at a Honda factory in the tiny town of Lincoln, Alabama. When the American workers were trained to follow the Honda Way as a self-sufficient outpost of the global company, their plant pioneered a new model for manufacturing in America. As Soichiro Honda himself liked to say, Success can be achieved only through repeated failure and introspection. In fact, success represents one percent of your work, which results only from the ninety-nine percent that is called failure.
Product Identifiers
Publisher
Penguin Books LTD
ISBN-13
9780670920563
eBay Product ID (ePID)
209417386
Product Key Features
Publication Name
Driving Honda: inside the World's Most Innovative Car Company
Format
Hardcover
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
240mm
Item Width
162mm
Item Weight
583g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Value added tax number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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- 06437594
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eBay item number:392624128505
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