Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod
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eBay item number:392917343148
Item specifics
- Condition
- ISBN
- 9783656199960
- EAN
- 9783656199960
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace
- Item Height
- 210mm
- Publisher
- GRIN Verlag
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 86g
- Number of Pages
- 56 Pages
About this product
Product Information
Scientific Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, The University of Surrey (School of Management), language: English, abstract: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace Companies studied: Apple and Sony by Markus B. Baum Marco Hackstein Marcel Mehling Abstract: The managing director of Sony, Japan has asked a report based upon an assessment of why his Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace. This analysis provides analysis such as SWOT and different position mapping or other techniques, which will lead to an understanding of the reasons the iPod product has remained strong over the past few years. The strategic implications will also discussed as well an recommendations as to the future direction and improvement of Sony personal player products. Keywords: Sony, Apple, Ipod, Iphone, analysis, SWOT, position mapping, strategy, strategic implications, market analysis, macro environmental, PEST, market profile, key factors of success integrated system, repositioning strategy, marketing mix, promotion, product, price, place, 4P, survey, Porter's Generic Strategies,
Product Identifiers
Publisher
GRIN Verlag
ISBN-13
9783656199960
eBay Product ID (ePID)
212875325
Product Key Features
Publication Name
Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
56 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
86g
Additional Product Features
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Phatpocket Limited
Scott Sherman
Unit 20501
40-45 Cartersfield Road
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Essex
EN9 1JD
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- GB 858 5123 06
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- 04924751
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eBay item number:392917343148
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h***7 (4)- Feedback left by buyer.
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Brilliant book brilliant price
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Ex library book- hope not from a uni library! Marked and underlined but sold fairly as heavily used, a good price.
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